About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Beyond Email Marketing Tools: Content Matters

2021-11-09T21:08:26+00:00

As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once rather than one article or post at a time. We don’t mind it, really, because it sometimes allows us to spot trends where we otherwise wouldn’t. And today’s trend that emerged as we tackled the pileup of email marketing news and insights? Content matters. Between reading […]

Beyond Email Marketing Tools: Content Matters2021-11-09T21:08:26+00:00

B2B Email Marketing: How Many Mobile Opens Can You Really Get?

2021-11-09T21:08:27+00:00

From our perspective as email marketing consultants, the first and foremost among email marketing best practices might just be, “Assume nothing.” Second to that is probably, “Test everything.” No assuming and lots of testing: Adhere to those two best practices and you’ll likely make better use of your email marketing budget and staff time, as well as enjoy a higher return on your investment. The statistics you’re about to see are proof of our “don’t assume, […]

B2B Email Marketing: How Many Mobile Opens Can You Really Get?2021-11-09T21:08:27+00:00

Automation IS Personalization…and Event Triggered Email Makes It Easy

2021-11-09T21:08:27+00:00

Have you received a triggered email yet this week? It might be the confirmation of an order you placed, an event reminder, or a follow-up to a webinar you attended. Or perhaps you celebrated a birthday and a triggered email arrived with birthday wishes and a special offer on ice cream? (My inbox? I got an overdue notice from the library. Oops.) Whatever the event—or trigger—chances are you have seen something automated show up in your […]

Automation IS Personalization…and Event Triggered Email Makes It Easy2021-11-09T21:08:27+00:00

Beyond the Brochure: How Secure Is That Email Service Provider?

2021-11-09T21:08:28+00:00

Shopping for a new ESP and comparing email marketing solutions? If so, you have much to consider and possibly much to wow you, as you dig deep into feature sets and automated email capabilities. It’s work to be sure, to compare these ESPs, but also exciting to think about the possibilities for your email marketing program! However, there’s a dry, boring side to all of this that you must consider too. Yes, the brochures are beautiful […]

Beyond the Brochure: How Secure Is That Email Service Provider?2021-11-09T21:08:28+00:00

How to Evaluate an ESP’s Usability

2021-11-09T21:08:32+00:00

When looking for a new ESP, be sure to include usability on your list of criteria. What good will a new email service provider do you if your staff can’t navigate the interface? An ESP platform’s power is only as good as your organization’s ability and willingness to use it. If your staff finds it difficult to use, they will not use it effectively, they may avoid using its full set of features, and they could […]

How to Evaluate an ESP’s Usability2021-11-09T21:08:32+00:00

The Value of Automated Emails…and How to Get It

2021-11-09T21:08:33+00:00

If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far less than half (40%) and follow-up emails such as post-purchase messages and surveys are used by only 25%. Wait, there’s more. Re-engagement emails are used by […]

The Value of Automated Emails…and How to Get It2021-11-09T21:08:33+00:00

What Kind of Customer Service Can You Expect From Your ESP?

2021-11-09T21:08:34+00:00

An email service provider might be first and foremost an technology provider, but its employees and people skills still matter…a lot. According to one industry analyst, poor customer service is the number one reason organizations decide to seek out a new ESP. Not email deliverability or lack of features or inability to offer email integration…no, the number one reason is poor customer service. Which begs the question, what kind of customer service can you expect from […]

What Kind of Customer Service Can You Expect From Your ESP?2021-11-09T21:08:34+00:00

What Your B2B Email Marketing Solution Can Learn From B2C Marketing

2021-11-09T21:08:34+00:00

Some days it feels like B2C and B2B email marketing exist in two different worlds. The first tends to have smaller B2B email lists and longer sales cycles. The other tends towards larger lists and faster sales. As a result, they are sometimes viewed as requiring totally different best practices. Yet there are areas where these two distinct areas of email marketing overlap and even offer new approaches, by borrowing one from the other. In a […]

What Your B2B Email Marketing Solution Can Learn From B2C Marketing2021-11-09T21:08:34+00:00
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