Sharon, Author at Clickmail Marketing

Permission Marketing on Mobile Devices: What Do Consumers Expect?

Sharon2021-11-09T21:08:35+00:00

What kind of permission does direct marketing on a mobile device require? Do you know for certain or are you operating on assumptions? If you’re assuming you know what level of permission is acceptable to your audience, you might want to give this RegReady infographic a look. Based on a study of 123 marketers and 1,002 consumers, RegReady created the infographic comparing each camp’s opinions on permission. One column illustrates how marketers view a certain type […]

Permission Marketing on Mobile Devices: What Do Consumers Expect?Sharon2021-11-09T21:08:35+00:00

5 Reasons to Pull the Trigger on Automated Emails

Sharon2021-11-09T21:08:38+00:00

We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this is the year to get automation working for you…before your competitors get to it first. Reason 1: Triggered emails perform better When considering your choice of email marketing solutions, consider […]

5 Reasons to Pull the Trigger on Automated EmailsSharon2021-11-09T21:08:38+00:00

Searching for the Best Email Service Provider? 2 ways to make your choice easier and smarter.

Sharon2021-11-09T21:08:38+00:00

Searching for the Best Email Service Provider? Here are two ways to make your choice easier and smarter. When it’s time for a new email service provider, sorting through over 100 ESP options can be a little daunting. That’s why ClickMail publishes two tools to help you choose: our online ESP selection tool that ranks your needs to give you the top three ESP choices for you, and our annual ESP selection guide, updated every year. […]

Searching for the Best Email Service Provider? 2 ways to make your choice easier and smarter.Sharon2021-11-09T21:08:38+00:00

How Do Clickable Images in Email Skew Your CTR?

Sharon2021-11-09T21:08:40+00:00

Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It depends on your audience and their expectations and desires. It depends on your brand, because some […]

How Do Clickable Images in Email Skew Your CTR?Sharon2021-11-09T21:08:40+00:00

The High Cost of Bad Data…and What You Can Do About It

Sharon2021-11-09T21:08:43+00:00

The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United Kingdom. The survey was conducted by research firm Dynamic Markets, and paints a grim picture of the high percentage of inaccuracies in customer contact data, inaccuracies […]

The High Cost of Bad Data…and What You Can Do About ItSharon2021-11-09T21:08:43+00:00

Social Seems Sexy, But Email Equals Sales

Sharon2021-11-09T21:08:43+00:00

Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a book called Email Marketing by the Numbers. Yet some numbers can be misleading. They can make you think maybe email isn’t […]

Social Seems Sexy, But Email Equals SalesSharon2021-11-09T21:08:43+00:00

Increase Your Sliver of the Email Attention Pie

Sharon2021-11-09T21:08:44+00:00

How much attention does your marketing email really get? Really? Maybe not as much as you think. And it’s not just your email. Studies indicate that the time people spend on email is quite a low percentage of the total time they spend on their smartphones and computers. On mobile devices, people spend just 5.3% of the time on email (and instant messaging) and on computers, only 7.1% of their time is devoted to email. Consider […]

Increase Your Sliver of the Email Attention PieSharon2021-11-09T21:08:44+00:00

Why the Mobile Website Experience Leads Right Back to the Inbox

Sharon2021-11-09T21:09:12+00:00

Now more than ever, we live in a world where getting anything is getting more immediate. And the more immediate things become, the more people demand that instant gratification from everything—such as when shopping or researching online, especially when doing so on a mobile device. That’s why it’s increasingly important for agile, cross-channel mobile marketing to be part of your complete emarketing strategy. Mobile is not only here to stay. It is here to become ever […]

Why the Mobile Website Experience Leads Right Back to the InboxSharon2021-11-09T21:09:12+00:00

Stock Up on Reviews (and Content) With an Automated Email Campaign

Sharon2021-11-09T21:09:13+00:00

Many eMarketers complain that it’s hard to generate enough content. Maybe it’s time to stop talking about your company and let others do it for you. The best marketers for your company are your customers. You can let them share their voice through email! In this age of online and smart phone wielding shoppers, customer reviews are having a huge impact on click-and-brick sales. But that’s not the only reason to seek them out. The other […]

Stock Up on Reviews (and Content) With an Automated Email CampaignSharon2021-11-09T21:09:13+00:00

False Spam Complaints: The Damage They Do and How to Avoid Them

Sharon2021-11-09T21:09:14+00:00

Many people continue to use the Spam button to opt out of emails, rather than bother to unsubscribe. They don’t care or realize that the Spam button works against you, the email marketer. They only know they don’t want to hear from you any longer and flagging your email as spam will make it go away. Knowing this, you’re probably not surprised to learn that marketing email results in more spam complaints than any other type […]

False Spam Complaints: The Damage They Do and How to Avoid ThemSharon2021-11-09T21:09:14+00:00

About Sharon