Sharon, Author at Clickmail Marketing

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Video Email: 10 Tips for Getting Moving

Sharon2021-11-09T21:09:15+00:00

Web video is hotter now than ever. YouTube gets 4 billion videos streamed every single day. Social media users share video on Facebook and other channels. Video is also an integral part of many B2B and B2C websites. This popularity and its power makes video a natural for giving email marketing an advantage too. Why does video get so much attention? In part, video as a marketing channel is a passive alternative to written content which […]

Video Email: 10 Tips for Getting MovingSharon2021-11-09T21:09:15+00:00

Ideas for Automated Email Content

Sharon2021-11-09T21:09:16+00:00

If you’re not automating triggered emails to specific people in your database, you’re missing out some of the best response rates in online marketing.Timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system. Here are some opportunities to send automated emails to your audience.

Ideas for Automated Email ContentSharon2021-11-09T21:09:16+00:00

22 Mobile Marketing Best Practices That Will Move You

Sharon2021-11-09T21:09:17+00:00

ClickMail shares a list we’ve pulled together of the 22 most most important mobile marketing best practices for you to consider. Many of these best practices are less specific (such as optimum number of pixels, for example) but more of techniques to keep in mind for your overall mobile email marketing design and execution.

22 Mobile Marketing Best Practices That Will Move YouSharon2021-11-09T21:09:17+00:00

How to Respond to a Low Response Rate

Sharon2021-11-09T21:09:19+00:00

One of the best things about email marketing is that it’s easy to measure the effectiveness of your effort. But it’s hard to analyze data if the numbers just aren’t there. Sometimes, an email tanks. However, that doesn’t mean you can’t still learn from it. There are several types of responses that are useful to measure. Unsubscribe Rate is a good thing because it can tell you that the recipients aren’t interested in your products or […]

How to Respond to a Low Response RateSharon2021-11-09T21:09:19+00:00

Divide and Conquer: Strategies for Segmentation

Sharon2021-11-09T21:09:20+00:00

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing solution enables your relational database to generate messages using dynamic content for specific contacts on the fly, more power to you. But you can gain much […]

Divide and Conquer: Strategies for SegmentationSharon2021-11-09T21:09:20+00:00

Improve Your Frequency by Improving Your Content

Sharon2021-11-09T21:09:30+00:00

Frequency is a critical component of email marketing. Yet how often is too often? Send too many emails and you annoy, perhaps to the point of being marked spam. Email too little and you miss out, because your competitor got into their inbox at just the right time instead of you. There is no universal answer for the question, “How often is too often?” For a B2B company using email to promote an expensive, long sales-cycle […]

Improve Your Frequency by Improving Your ContentSharon2021-11-09T21:09:30+00:00

Over 1000 Marketers Have Used the ESPinator to Compare ESPs

Sharon2021-11-09T21:09:31+00:00

Since we released our revolutionary tool for comparing email service providers last year, over 1000 email marketers have received a free online assessment using the ESPinator. Automatically comparing the features of 27 leading email service providers, the ESPinator is the first tool to offer email marketers a vendor-independent way to compare top email solutions. To use the ESPinator, you simply rate questions about email features or criteria based on how important they are to your email marketing program. The tool processes your ranking of the questions, […]

Over 1000 Marketers Have Used the ESPinator to Compare ESPsSharon2021-11-09T21:09:31+00:00

Going Mobile: Choosing Fluid vs. Responsive Design

Sharon2021-11-09T21:09:34+00:00

Designing for mobile…it’s a hot topic because how and where people interact with email has changed. Today we are checking our email on mobile devices like smartphones and iPads while waiting in line at the bank or at the local espresso stand. We’re even checking email while at our kids’ soccer games, and–let’s be honest–during dull meetings too. The point is, we aren’t always at our desktops any longer, meaning you can’t be sure where your […]

Going Mobile: Choosing Fluid vs. Responsive DesignSharon2021-11-09T21:09:34+00:00

Work That Inbox: What Email Marketers Can Learn From Networking

Sharon2021-11-09T21:09:37+00:00

If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an industry-specific dinner, but they all have the same ultimate purpose: Connecting potential sellers and buyers. Effective networking is a skill. A friend calls the wrong approach to networking not-working. That’s what you’re doing when you go to a […]

Work That Inbox: What Email Marketers Can Learn From NetworkingSharon2021-11-09T21:09:37+00:00

Are Inbox Cleaners Necessary? Tips for Keeping Clutter Contained

Sharon2021-11-09T21:09:42+00:00

Inbox clutter is a problem. And not only for the email marketing companies like ours trying to help their clients stand out in these crowded inboxes. No, this clutter is a problem for everyone, even us as email users who want to be more productive and less distracted. Spam is only part of the problem. There are plenty other types of emails that can clutter your inbox too, emails you do want to get, just not […]

Are Inbox Cleaners Necessary? Tips for Keeping Clutter ContainedSharon2021-11-09T21:09:42+00:00

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