Sharon, Author at Clickmail Marketing - Page 2 of 42

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Email Marketing Best Practices: Work that Email Signup!
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Email Marketing Best Practices: Work that Email Signup!

Sharon2024-02-27T22:37:07+00:00

(This post was originally published 10 years ago, and sadly is as spot on today as it was in 2008.) Organizations ideally should talk their talk and walk their walk, right? We can cut some slack for all-volunteer organizations because they lack paid staff. But other associations and organizations do have the resources to be role models in their industries…and should, especially when it comes to email marketing best practices. Take for example an email marketing […]

Email Marketing Best Practices: Work that Email Signup!Sharon2024-02-27T22:37:07+00:00

ESP Email Marketing Features: What You Want vs. Why You Want Them

ESP Email Marketing Features: What You Want vs. Why You Want Them

Sharon2021-11-09T20:54:43+00:00

When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery process. When this happens—and no one recognizes it—the result is usually a poor fit, as the customer realizes the vendor they’ve […]

ESP Email Marketing Features: What You Want vs. Why You Want ThemSharon2021-11-09T20:54:43+00:00

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post Proves

Sharon2021-11-09T20:54:43+00:00

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to […]

Email Marketing Worst Practices Still Prevail, as This LinkedIn Post ProvesSharon2021-11-09T20:54:43+00:00

Content Marketing Infographic Shows Email Marketing Plays Crucial Role for Distribution

Content Marketing Infographic Shows Email Marketing Plays Crucial Role for Distribution

Sharon2021-11-09T20:54:43+00:00

The folks at Skilled have created an impressive infographic on ways to use content marketing—55 ways to use content marketing, to be exact. The topic and all of the many noteworthy facts presented are interesting and useful on their own. But what really caught my eye is toward the end of the infographic as you scroll down. There you’ll find the information on how to disseminate that content marketing—and email marketing is a key component of […]

Content Marketing Infographic Shows Email Marketing Plays Crucial Role for DistributionSharon2021-11-09T20:54:43+00:00

4 Months and Counting! Staying CASL Compliant Post July 1

4 Months and Counting! Staying CASL Compliant Post July 1

Sharon2021-11-09T20:54:43+00:00

Disclaimer: As we do every time we post about CASL, we encourage you to seek legal advice to ensure CASL compliance. This post is informational only and not intended to serve as legal advice or guidance. This summer, Canada’s strict anti-spam law will get stricter—and the risk of non-compliance will get riskier. The Canadian Anti Spam Law (CASL) was set up that way, to give marketers time—three years, to be exact—to be ready for compliance with […]

4 Months and Counting! Staying CASL Compliant Post July 1Sharon2021-11-09T20:54:43+00:00

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)

Sharon2021-11-09T20:54:43+00:00

Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update this guide every year. Switching email service providers is costly, time-consuming and—quite honestly—a pain. Choosing an ESP for the long term […]

Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)Sharon2021-11-09T20:54:43+00:00

Email Is Not Dead—It’s Democratic

Email Is Not Dead—It’s Democratic

Sharon2021-11-09T20:54:43+00:00

This insanely crazy presidential election is just about over, on November 8, and thank goodness. It has been a sad time in American politics, and for some, signals the demise of democracy, for reasons beyond the scope of this blog. But it got me thinking: You know what’s really democratic? Email! First off, no one died First, let’s obliterate some myths here, that relate to both American democracy and to email: No one and nothing has […]

Email Is Not Dead—It’s DemocraticSharon2021-11-09T20:54:43+00:00

Getting Into the Gray Areas With Email Analytics

Getting Into the Gray Areas With Email Analytics

Sharon2021-11-09T20:54:44+00:00

Somewhere between the opens and the clicks is a wealth of email marketing data you need to be mining. You might call this the gray area, because it goes beyond the black and white of the simple email reporting of recent history. Yet it’s not actually gray, meaning it’s not hazy or unclear. Rather, in-depth email analytics—when done with the right tool—creates a crystal clear picture of your email marketing program, for each send and each […]

Getting Into the Gray Areas With Email AnalyticsSharon2021-11-09T20:54:44+00:00

26 Questions to Ask When Evaluating an ESP’s Customer Support

26 Questions to Ask When Evaluating an ESP’s Customer Support

Sharon2021-11-09T20:54:44+00:00

Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be smart to evaluate the customer service with a degree of scrutiny before committing to a new vendor? With that in mind, I offer 26 questions you […]

26 Questions to Ask When Evaluating an ESP’s Customer SupportSharon2021-11-09T20:54:44+00:00

Tackling Tough Issues: 3 Real-Life Stories of Email Marketing Wins

Tackling Tough Issues: 3 Real-Life Stories of Email Marketing Wins

Sharon2021-11-09T20:55:05+00:00

One thing about a company like ClickMail: We get involved with a lot of different kinds of email marketing challenges on behalf of our clients. That’s because we offer such a wide range of services, from design to deployment to deliverability diagnostics. And since the best learning often comes from seeing what has or hasn’t worked for others, today I share with you three real-life stories from our client case study archives. Each is unique in […]

Tackling Tough Issues: 3 Real-Life Stories of Email Marketing WinsSharon2021-11-09T20:55:05+00:00

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