Sharon, Author at Clickmail Marketing

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Determine Your Audience’s Behavior Before You Design for Mobile

Sharon2021-11-09T21:09:43+00:00

There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices. Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step back before we start on the design. Just because technology makes it easy doesn’t ensure technology makes it good. Designing your email […]

Determine Your Audience’s Behavior Before You Design for MobileSharon2021-11-09T21:09:43+00:00

Beyond the Inbox: Email’s Place in the Bigger Picture

Sharon2021-11-09T21:09:44+00:00

Formerly the shiny new marketing tool, email has been around for a long while now, and other shiny new marketing channels have sprung up, with much hoopla and bemoaning of the death of email. Email is far from dead, however. One only need to look at numbers to see it’s going strong with no sign of weakening. Even company growth numbers tell this tale. In a post titled, “Email’s Place in the Emerging Entrepreneurial Economy,” Simms […]

Beyond the Inbox: Email’s Place in the Bigger PictureSharon2021-11-09T21:09:44+00:00

Be SMS Marketing Compliant With This Handy Checklist

Sharon2021-11-09T21:09:44+00:00

Mobile is the new marketing medium. That you probably already knew, as you strive to make your email marketing program as effective on a tiny screen as a large one. Lucky for those of us in the industry, email solutions don’t have to adhere to a new set of regulations for mobile email marketing. The same rules apply. But what about SMS? SMS isn’t simply email shrunk smaller like the mobile marketing referred to above. Marketing via text is a […]

Be SMS Marketing Compliant With This Handy ChecklistSharon2021-11-09T21:09:44+00:00

Morgan Stewart’s List of 101 Things You Could Be Testing

Sharon2021-11-09T21:09:45+00:00

One of the advantages to working with so many email marketing companies and getting so much email is being inundated with so many emails. OK, that might not sound like an advantage. But from an educational and best practices standpoint, it is! That’s because there is always a great history of best practices advice, comparative analyses, and other information in our inbox, making the inbox a fantastically simple resource in an extremely complex industry. This morning here at ClickMail Marketing, we scrolled down and came across this gem of email […]

Morgan Stewart’s List of 101 Things You Could Be TestingSharon2021-11-09T21:09:45+00:00

Is Your ESP Forcing You to Fly Blind? Know What’s Out There!

Sharon2021-11-09T21:09:45+00:00

DM News recently reported on a Return Path study that finds over half (55 percent) of email marketers are essentially flying blind, because they lack the tools to be able to analyze their email data, segment their lists, or perform competitive analysis. 55 percent is a startlingly high percentage, given all the improvements in email marketing technology over the past few years. But many marketers may not be aware of the tools available in other ESP solutions, or they are unaware of (or do not know […]

Is Your ESP Forcing You to Fly Blind? Know What’s Out There!Sharon2021-11-09T21:09:45+00:00

Re-Ignite the Inactive With Incentives

Sharon2021-11-09T21:09:46+00:00

Just about every business is challenged by inactive subscribers. You know, the people who signed up for your email at some point but seemed to have lost interest since. They don’t actually unsubscribe. They don’t do anything…at all. Because the un-engaged subscriber is un-lucky for you—as the ISPs look at your levels of engagement with recipients to determine the validity of your email—it’s necessary to either get these folks to re-engage or get them off your […]

Re-Ignite the Inactive With IncentivesSharon2021-11-09T21:09:46+00:00

3 Goofs That Make Welcome Emails Unwelcome

Sharon2021-11-09T21:09:47+00:00

Welcome emails are a chance to best way to make a good first impression and also an email deliverability best practice we strongly encourage. But these seemingly harmless automated messages can work against you if you’re not careful in using them, even as a best practice. Remember, a welcome email can help email deliverability by being anticipated, opened and possibly even acted upon. That shows the ISPs engagement, an increasingly important factor in measuring the validity of your email marketing messages. You […]

3 Goofs That Make Welcome Emails UnwelcomeSharon2021-11-09T21:09:47+00:00

Common Sense Compliance: Tips for International Inboxes

Sharon2021-11-09T21:10:54+00:00

In this international world and global economy, chances are someone from outside the U.S. will be on your in-house email list…or even a lot of someones. As the email marketer, the onus is on you to make sure you comply with the email marketing regulations of other countries. I wish we as an email marketing company could tell you that adhering to the compliance regulations of one country would ensure your compliance for all, but we can’t. We […]

Common Sense Compliance: Tips for International InboxesSharon2021-11-09T21:10:54+00:00

It’s OK to Ask: Re-Activating Subscribers With a Question

Sharon2021-11-09T21:10:54+00:00

How do you re-engage the inactive subscriber? That’s an oft heard question for those of us who spend every day involved in email marketing solutions. And we also offer this one to ponder: How do you know when someone is disengaged and inactive? How do you measure disinterest? Every one of us ignores emails at times…even emails from friends and family! Just because someone isn’t interacting with your emails doesn’t necessarily mean they don’t want to […]

It’s OK to Ask: Re-Activating Subscribers With a QuestionSharon2021-11-09T21:10:54+00:00

Three Ways to Forego the RFP

Sharon2021-11-09T21:10:55+00:00

Have you ever read an article and thought the writer must have you in mind? That just happened. The ever brilliant David Baker recently wrote about the challenges around RFPs, and we couldn’t agree more. A crucial part of our business model as an email marketing company works to help marketers avoid the snares and struggles of the RFP process–and the often disappointing (and expensive) results—when trying to select the best email service provider. We offer three ways to either […]

Three Ways to Forego the RFPSharon2021-11-09T21:10:55+00:00

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