About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Re-Design With Care: New Design Dampens Email Deliverability

2021-11-09T21:10:56+00:00

We probably don’t associate email design and email deliverability. Really, the latter gets us delivered and the former gets us results, right? No connection. Yes connection. Your subscribers get to know the look and feel of your email design and branding over time. They might not open nor click on every email offer, but they still recognize your email in their inbox, no matter your email design. So when you change that up and use a new […]

Re-Design With Care: New Design Dampens Email Deliverability2021-11-09T21:10:56+00:00

On Target Email Marketing Services: Triggered Emails and How They Work

2021-11-09T21:10:57+00:00

Setting up clients to use triggered email marketing is among the email marketing services offered by ClickMail but we’ve found it’s not fully understood. So this past month, our CEO writes about triggered email marketing for the Email Critic, providing an overview useful for newbies and ninjas both. In this post on triggered emails, Marco discusses the most common types and how to use them. These include:   The Welcome Email The Cart Abandon Email Confirmation […]

On Target Email Marketing Services: Triggered Emails and How They Work2021-11-09T21:10:57+00:00

Is Your ESP Causing Your Deliverability Problems?

2021-11-09T21:10:58+00:00

Maybe you thought it was the best ESP for your company when you started, but maybe now your deliverability isn’t what you thought it would be. Is your ESP causing your deliverability problems? Could be. Even the best email service provider isn’t really the best if they don’t have a noticeable and positive impact on your delivery rate. They might have the easiest interface and the clearest reporting, or the most helpful staff or perhaps fabulous training. But if that email service provider puts […]

Is Your ESP Causing Your Deliverability Problems?2021-11-09T21:10:58+00:00

Content as Email Deliverability Best Practice

2021-11-09T21:11:04+00:00

Want an easy way to great email deliverability? Focus on great content. When people want what you’re sending, they await your emails and open them at a much higher rate than other emails. That engagement looks good in the eyes of the ISPs, improving your sender reputation, and they are more likely to let your emails through their gateways as a result. What is great content? Great content is relative. It could be funny cartoons. Or great […]

Content as Email Deliverability Best Practice2021-11-09T21:11:04+00:00

Subject Lines With Staying Power

2021-11-09T21:11:06+00:00

Question: How old is the oldest email in your inbox? Chances are it’s more than a few days old—maybe even more than a few weeks old. As I write this, I see the oldest message sitting in my inbox showed up over a year ago! This is one more reason for writing killer subject lines. Yes, you’re right to focus on getting set up with the right html email marketing software, but that software only helps you get […]

Subject Lines With Staying Power2021-11-09T21:11:06+00:00
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