Sharon, Author at Clickmail Marketing

Defining the “Unengaged” Subscriber

Sharon2021-11-09T21:12:37+00:00

We’ve been talking a lot lately about unengaged subscribers. It seems the whole email marketing industry has. But then someone asked the question, how do you decide when a subscriber is unengaged? And we realized that question needs addressing! As with so many things email, this question has no set answer. It is something your organization will need to decide…and decide you should because it’s not until you can recognize that someone is unengaged that you […]

Defining the “Unengaged” SubscriberSharon2021-11-09T21:12:37+00:00

What Will Email Look Like in 4 Years?

Sharon2021-11-09T21:12:38+00:00

Normally I try to read everything by email expert Chad White that shows up in my inbox. So I am not sure how I missed this article by him from February describing what email will look like in 2016. But now that I did discover it, I highly recommend reading it. Why? Because it will help you lay out a roadmap for successful email marketing in the years ahead. The year 2016 might sound a long ways […]

What Will Email Look Like in 4 Years?Sharon2021-11-09T21:12:38+00:00

Happy Email Independence Day!

Sharon2021-11-09T21:12:39+00:00

Today is the day we celebrate our country’s independence here in the United States. It’s a day to reflect on the freedoms we enjoy and the battles that have won us those freedoms. Why not also take a minute to think about the independence your email marketing program could be enjoying? With all the testing you could be doing, sophisticated tools you could be employing, and email expertise you could be tapping into, your company’s email […]

Happy Email Independence Day!Sharon2021-11-09T21:12:39+00:00

Keep It Clean! Scrub Your List Like You Scrub Your Dishes

Sharon2021-11-09T21:12:39+00:00

This morning I scrubbed the pot from last night’s dinner. You know the kind of scrubbing I mean: Down and dirty with the scouring pad because remnants of dinner were affixed to the sides of the pot. See, I didn’t scrub it the night before. I was too worn out. So it sat overnight. And dried. Thoroughly. As I was scrubbing the stubborn dried on gook, trying to return the inside of the pot to the […]

Keep It Clean! Scrub Your List Like You Scrub Your DishesSharon2021-11-09T21:12:39+00:00

Be an Email Expert With This Online Campaign Planner

Sharon2021-11-09T21:12:40+00:00

If you’re tackling major email marketing initiatives but you’re not quite the email expert on it all, here’s a tool from MarketingProfs.com you might find useful: The SmartTools: Email Campaign Planner. Using the SmartTools: Email Campaign Planner, you simply follow the steps to go from idea to campaign to metrics. The tool will guide you every step of the way. It’s almost like working with an email expert by your side as you use the tool […]

Be an Email Expert With This Online Campaign PlannerSharon2021-11-09T21:12:40+00:00

They’re not Against You: The ISPs Are on Your Team!

Sharon2021-11-09T21:12:41+00:00

When your legitimate emails are blocked or you find your company graylisted, it can be easy to start thinking the ISPs are against you, or maybe against your email service provider. But they’re not against you! The ISPs really are your friends. They want to get your emails delivered to the people that want them, they really do. They are blocking spam in order to serve who? Their customers. And in serving their customers, part of […]

They’re not Against You: The ISPs Are on Your Team!Sharon2021-11-09T21:12:41+00:00

Email Integration 101: What You Need to Know

Sharon2021-11-09T21:12:41+00:00

Email integration is important because the data that allows you to be relevant is always residing in other systems. And relevancy is key to engagement is key to email marketing ROI. However, not all integrations are the same. Differences include the amount of data, types of data and speed of data transfer. All of these factors can impact your results, so you must be sure your email integration is delivering what you need. Although they might […]

Email Integration 101: What You Need to KnowSharon2021-11-09T21:12:41+00:00

“He’s Just Not That Into You”

Sharon2021-11-09T21:12:42+00:00

A few years ago, the best-selling self-help book “He’s Just Not That Into You” was all the rage, teaching single women everywhere to recognize the signs of a disinterested man rather than make excuses for him. The book tried to make clear that it wasn’t necessarily that a guy is too busy, or too shy, or too scared after a bad relationship to reciprocate her feelings and attention. Rather, the book explained, often that guy just […]

“He’s Just Not That Into You”Sharon2021-11-09T21:12:42+00:00

Understanding Your Email Integration Options

Sharon2021-11-09T21:12:43+00:00

If you’re looking into email integration to get your email marketing working side-by-side with your social media marketing, here’s a MarketingProfs.com article that will help you understand how to (and why to) leverage the different channels. Although it’s written by Guy Kawasaki on why he loves Google+, the article gives his take on each social media channel. Kawasaki compares the newbie Google+ to the other major social options: Facebook, Twitter and Pinterest. He says Twitter equals perceptions, […]

Understanding Your Email Integration OptionsSharon2021-11-09T21:12:43+00:00

Yaaawwwn….Are You the Cause of That List Fatigue?

Sharon2021-11-09T21:12:44+00:00

List fatigue is what happens when people get tired of hearing from you. Their name might be on your in-house email list for a bona fide reason, but they are done with those emails. Bored by them. Don’t want them any longer. Thank you very much but good bye. The other day, we talked about the signs, so you can recognize list fatigue before it gets out of control and leads to a diminishing email marketing […]

Yaaawwwn….Are You the Cause of That List Fatigue?Sharon2021-11-09T21:12:44+00:00

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