About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

The Email Catch 22: Engagement = Deliverability = Engagement

2021-11-09T21:13:52+00:00

Is email marketing now a Catch 22? To keep getting your email delivered to inboxes, you must engage the recipients. But to engage the recipients, you must get email delivered to inboxes. Huh? It looks odd to see it spelled out that way, doesn’t it? But it is true. In 2012, your recipients’ interactions with your emails are now an indicator of your worth in the eyes of some ISPs. If the folks you email don’t […]

The Email Catch 22: Engagement = Deliverability = Engagement2021-11-09T21:13:52+00:00

Emails Gone Missing: The Myth of the Delivered Metric

2021-11-09T21:13:53+00:00

In this industry, it doesn’t matter if you’re an email expert or an email newbie, you’ll talk about email deliverability! That’s because everything we do–every campaign we plan, message we write, email we design, landing page we formulate—everything is for naught if we don’t get into the inbox in the first place. Deliverability isn’t always a known commodity, however, because the number you get from your ESP might not be the actual number that made it […]

Emails Gone Missing: The Myth of the Delivered Metric2021-11-09T21:13:53+00:00

Getting Into the Inbox: 3 Ways to Weather the Waves of Change

2021-11-09T21:13:53+00:00

As we just wrote about last week, the email marketing industry can be frustrating because so many factors are outside of your control, factors that can keep you out of the inbox. Working with email consultants will definitely help you overcome the challenges of our ever-changing industry, but there are also some tried-and-true email marketing best practices that will help you weather the waves of change and get into the inbox on a consistent basis. These […]

Getting Into the Inbox: 3 Ways to Weather the Waves of Change2021-11-09T21:13:53+00:00

Study Says 1 in 5 Emails Never Delivered. Ouch

2021-11-09T21:13:54+00:00

Numbers can be misleading and deceiving, even when they are the same number. Consider six compared to half a dozen. Six sounds smaller, even though the numbers are the same. So sometimes even email consultants like us need to look at the email marketing metrics from a different angle. For example, would it surprise you to learn that around the world, 1 in 5 emails never make it to the inbox? That sounds like an usually […]

Study Says 1 in 5 Emails Never Delivered. Ouch2021-11-09T21:13:54+00:00

5 Must-Know Tips to Increase Email Deliverability

2021-11-09T21:15:57+00:00

There seems to be a lot of rejection these days. No, I’m not talking about your Facebook friend requests. Rather, it’s your email that’s getting the snub. In a March 2012 study by Return Path, only 76.5% of commercial emails reached their intended inbox in the second half of 2011, down from 81% from the first half of the year. Furthermore, in North America, overall inbox placement rates fell from 86.5% to 79.3%, spam increased 30%, […]

5 Must-Know Tips to Increase Email Deliverability2021-11-09T21:15:57+00:00

Bring Your Emails to “Life” With Lifecycle Messaging

2021-11-09T21:15:58+00:00

Has your email marketing team made the transition from batch-and-blast to lifecycle messaging? If not, your program could be suffering from low email deliverability rates or poor ROI. Rather than plug along with disappointing results, maybe your next move should be hiring an email expert. Or perhaps attending the BlueHornet Lifecycle Messaging Conference is just what you need to take your email marketing program to the next level. Lifecycle messaging is so much more than the […]

Bring Your Emails to “Life” With Lifecycle Messaging2021-11-09T21:15:58+00:00
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