Sharon, Author at Clickmail Marketing

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Head to Fabulous Florida for the Email Insider Summit

Sharon2021-11-09T21:15:59+00:00

Spring is upon us! Winter is behind, and sunny days lie ahead. It’s the perfect time to plan a trip to warmer climes, to say goodbye to cold, gray days and hello to the warmth and sunshine summer will bring, to anticipate lazy days at the beach and even lazier evenings. It’s also the perfect time to get email marketing savvy by learning from email experts and consultants. And wouldn’t you know it? The Email Insider […]

Head to Fabulous Florida for the Email Insider SummitSharon2021-11-09T21:15:59+00:00

The Role of Seed Lists in the Age of Engagement

Sharon2021-11-09T21:15:59+00:00

Seed lists are commonplace among marketers, as one of the email marketing best practices email consultants recommend. However, with all the changes in our industry, at least one email expert is looking at the role of seed lists with an objective eye. George Bilbrey is president of Return Path and founder of the industry’s first deliverability service provider, Assurance Systems. He asks, “does seed list deliverability monitoring still work?” He asks, because with the changes in […]

The Role of Seed Lists in the Age of EngagementSharon2021-11-09T21:15:59+00:00

Take Them by the Hand: How Your Email Marketing Can Lead People to Sales

Sharon2021-11-09T21:15:59+00:00

Wouldn’t our jobs be easier if we could personally sell to each of our subscribers, taking them by the hand and walking right over to the TVs we’re selling or the webinars we’re promoting? Time consuming, yes, but that hands on approach sounds just a little appealing, doesn’t it? Even for us email consultants! Recently we posted about MECLAB’s Managing Director Dr. Flint McGlaughlin’s description of the new sales funnel, and the gravity we work against […]

Take Them by the Hand: How Your Email Marketing Can Lead People to SalesSharon2021-11-09T21:15:59+00:00

The New Sales Funnel: Upside Down and Subscriber Centric

Sharon2021-11-09T21:16:00+00:00

What’s wrong with this picture? If you’re an email marketer, you might think of it as a sales funnel and therefore see it as upside down, with all your leads falling out rather than in. However, according to MECLAB’s Managing Director Dr. Flint McGlaughlin, it could be there’s nothing wrong with this picture at all, because this is the new sales funnel model. In this video from MarketingSherpa’s Email Summit 2012, GetReponse’s Jim Ducharme interviewed Dr. […]

The New Sales Funnel: Upside Down and Subscriber CentricSharon2021-11-09T21:16:00+00:00

Are You Irritating Customers With Any of These Six Annoyances?

Sharon2021-11-09T21:16:00+00:00

Even for an email expert, this mode of marketing via the inbox can be a tricky thing. No one gets a 100% open rate 100% of the time. No one gets that kind of click-through rate or email marketing ROI either. There are simply too many variables, otherwise known as customers. As the saying goes, you can’t please all the people all the time. That’s why the 100% anything in email is a Holy Grail, not […]

Are You Irritating Customers With Any of These Six Annoyances?Sharon2021-11-09T21:16:00+00:00

Ready to Be Email Expert? Master Email Marketing Now!

Sharon2021-11-09T21:16:00+00:00

Ready to take the next step to become an email expert? MarketingProfs.com is ready to take you there. Introducing the Email Marketing Master Course, starting tomorrow, March 15th. Launch your email expert training tomorrow through the 28th, with online classes and a whole plethora of additional resources you’ll turn to now and in the months to come. In just 13 classes, you’ll master subject lines, email copywriting, strategy, segmentation, list growth, list hygiene, how to improve […]

Ready to Be Email Expert? Master Email Marketing Now!Sharon2021-11-09T21:16:00+00:00

Sometimes Being Email Real Is as Good as Being Email Expert

Sharon2021-11-09T21:16:01+00:00

As email consultants, we can get so wrapped up in the minutia of metrics and the details of delivery that we forget sometimes all you need is to be real. A recent shipping confirmation email proves this point. Although the email did not come from a real From address, meaning a real person’s name, and the email was a plain, text one, it was very “real” feeling in tone and content. This email did a lot […]

Sometimes Being Email Real Is as Good as Being Email ExpertSharon2021-11-09T21:16:01+00:00

Don’t Send Email Just to Send Email

Sharon2021-11-09T21:16:01+00:00

Usually people subscribe to your emails because they want information. This is particularly true for B2B marketers, with the longer sales cycle that requires an education period. But it’s also true for B2C marketers whose prospects seek information along the lines of special offers and pricing. It’s still information, whether it’s tips, recipes or coupons. Understand that that’s the mindset of the subscriber: They are handing over an email address to you, and that email address […]

Don’t Send Email Just to Send EmailSharon2021-11-09T21:16:01+00:00

What’s That Subscriber Really Worth? Crunch the Numbers Now

Sharon2021-11-09T21:16:02+00:00

This is very nice! A straightforward formula for determining the value of your email subscribers from Forrester Research, illustrated at MarketingProfs.com. The formula considers the time and the cost of generating revenue from a subscriber, and helps you determine what that revenue might be, to make sure both your time and your money are well spent. Granted you’ll still need some hard facts and figures at your finger tips to run the numbers, but doing so […]

What’s That Subscriber Really Worth? Crunch the Numbers NowSharon2021-11-09T21:16:02+00:00

Are You Still Waffling on Welcoming?

Sharon2021-11-09T21:16:02+00:00

Are you still waffling on welcoming? Welcome emails, that is. If so, you might click through to our CEO’s latest posting on the Email Critic blog, where he gives 12 reasons to use a welcome email for higher email marketing ROI. A welcome email has so many reasons for being—in addition to offering boost to your email marketing ROI—that not using one is like saying you don’t want your email marketing program to make money. One […]

Are You Still Waffling on Welcoming?Sharon2021-11-09T21:16:02+00:00

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