Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could be a temporary relationship. As much as you might like your ESP, as long as you’ve been doing business with them, there still might come a time when staying with the ESP you know so well could mean […]
This is one time when what happens in Vegas need not stay in Vegas: MarketingSherpa’s Email Summit 2012. This time, we hope what happens in Vegas sticks with you in a very good way. Taking place February 7th through 10th, the summit promises to be overflowing with email marketing expertise, experience and education…all designed to head back to your office with you, to be implemented in the coming months as you improve your email marketing program…and […]
Although we’re an email marketing agency, we’ll be glad to see this month—and all of the 2012 predictions that came with it—come to an end. We must stay on top of the changes in the email marketing industry and the predictions help us to do so, but we are ready to get down to the business of email marketing ROI once again. Why? Because one constant remains throughout all those predictions: Email is the foundation upon […]
Not only was Trigger the name of Roy Roger’s trusty steed, a horse with a lot of tricks up his sleeve. It’s a key word for email marketers in 2012 as well…and it might be a trick you want to keep up your sleeve for improving ROI in the year ahead. We all know about overcrowded inboxes, email-weary consumers, and overzealous marketing that sends emails far too often. The answer is to send fewer emails by […]
Driving through town the other day, I saw the following on the sign outside a church: “If you have to have the last word, make it ‘sorry’.” That simple word little five-letter word might seem overly humble at times and might even be hard to say when you’re feeling you’re right, but that same simple word packs a lot of punch. It smoothes over hard feelings, heals hurts and makes things okay again. It’s a word […]
If your in-house email list hasn’t had a good scrubbing lately, it’s time to clean house. A clean list has always ranked high among email marketing best practices, but now even more so as ISPs crack down on email marketers who waste their time…and their money. As an email marketing agency focused on numbers and deliverability, we understand that it’s hard to see the size of your list shrink when bad or dormant email addresses get […]
As if MarketingSherpa’s Email Summit 2012 didn’t offer enough quality information and learning resources to tempt you to Las Vegas from February 10th to 12th, consider this: You’ll be able to get one-on-one coaching too. That’s right. In addition to the sessions and speakers–plus networking with your email marketing peers—you’ll be able to delve deep into your organization’s own individual email marketing challenges by sitting down with an expert to discuss one of 12 different topics: […]
Do you know the capitalist adage about business, “If you’re not growing, you’re shrinking”? It means your business must constantly be on a growth curve, never stagnant because stagnant is the same as stuck and falling behind. In today’s world of email marketing, we might alter that adage to say, “If you’re not engaging, you’re losing.” Strong language, yes, but it makes the point that we have entered the age of engagement. As social networking has […]
One thing about being an email marketing agency: One must always have a finger on the pulse of and an eye on the blogs of the industry! Email is blessed with so many knowledgeable, insightful people who can look at the big picture and help guide our everyday strategic and tactical decisions. ClickZ is a wonderful resource for this kind of insight. In particular, ClickZ’s latest blog by David Daniels has some predictions for you for […]
MarketingSherpa, has re-posted a blog from February 2011 about our ESPinator email selection tool. Back then, MarketingSherpa called out our newly launched ESPinator tool as an unusual and compelling example of content marketing: that is, content of value one can provide to prospects and customers as a form of marketing. Usually marketers think of videos, ebooks, blogs, articles, whitepapers and the like when planning a content marketing strategy. But online tools like the ESPinator are also […]
