About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Don’t Dismiss the Difference Between the Marketing and the Sales Email

2021-11-09T20:55:05+00:00

Reading through an article on outbound email FAQs just now, it struck me that marketers have a tendency to treat two very different types of B2B emails as if they were one and the same. For example, the article I just read says: “Opens and clicks only get you so far. In most outbound scenarios, the most desired call to action is an email reply—which is the most direct and reliable way to gauge interest.” In […]

Don’t Dismiss the Difference Between the Marketing and the Sales Email2021-11-09T20:55:05+00:00

Want Better Email Marketing? Read Those Release Notes

2021-11-09T20:55:06+00:00

When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with a new tool or toy: We know the instructions are there, but 9 times out of 10, we fumble through setup […]

Want Better Email Marketing? Read Those Release Notes2021-11-09T20:55:06+00:00

“Seeing Is Believing” – Why You Need Visual Email Analytics

2021-11-09T20:55:06+00:00

“The greatest value of a picture is when it forces us to notice what we never expected to see.” — John W. Tukey, Exploratory Data Analysis, 1977 As you know, we have five senses: touch, hearing, taste, smell and vision. Of those, vision is by far our most dominant sense. It’s also our fastest: Humans process visual information faster than other types of information. In fact, the human brain processes images 60,000 times faster than it does text. […]

“Seeing Is Believing” – Why You Need Visual Email Analytics2021-11-09T20:55:06+00:00

Email Analytics: Avoiding Data Don’ts Is Easier When You Know Your Options

2021-11-09T20:55:06+00:00

A recent article in MarketingProfs.com offered “Seven Disastrous Data Don’ts” with a quick snapshot of common mistakes marketers make when dealing with Big Data. The author made good points, and I am not refuting them at all. Rather, in pursuit of further edification on the topic, I thought I’d pick up where the author left off on the two disastrous don’ts we’re most familiar with here at ClickMail, to expand on them a bit and offer […]

Email Analytics: Avoiding Data Don’ts Is Easier When You Know Your Options2021-11-09T20:55:06+00:00

As Data Grows in Volume So Does an Urgent Need for Powerful Email Analytics

2021-11-09T20:55:06+00:00

Are you ready for some scary statistics? Because I was a little taken aback when reading through this Salesforce research on the state of analytics. These statistics are not email specific, but they are still relevant to our industry because they illustrate the increasing importance of data, the continued growth in volume of data, and the challenges businesses face in analyzing all that data—now and in the future. We know the importance of analytics… According to […]

As Data Grows in Volume So Does an Urgent Need for Powerful Email Analytics2021-11-09T20:55:06+00:00
Clickmail Marketing
Go to Top