This year is my year to unsubscribe from the many email lists I’ve somehow made my way onto. Or should I say unwillingly been added to? Email lists can be like blackberry bushes: Just as the blackberries slowly but surely creep into one’s yard and take over, company lists seem to slowly get hold of one’s email address so your inbox clutter increases as slowly and surely as the blackberry vines. Then one day you look out […]
Here at ClickMail, we might be gearing up for a busy year as an email marketing agency, but we take the time to enjoy Christmas cookies! Baking and eating the seasonal delights got us thinking—as usual—about a mouth-watering analogy, how we can learn from Christmas cookies and baking and apply those lessons in 2012. The symptom: Missing ingredients If you’ve ever been halfway through baking cookies and realized you would need to run to the store—again—you […]
It’s that time of year, one of looking forward to what’s to come while looking back and taking stock of what’s been. It’s with this retrospective thinking that we took another look at the many posts our CEO has written for the Email Experience Council (EEC). Over the past two years, Marco has contributed invaluable information to the esteemed EEC blog, information still valid and useful on the eve of 2012. Below you’ll find a list […]
Is 2012 the year you tackle mobile marketing in earnest? Definitely download the new mobile email marketing report. You’ll get statistics that matter and can guide your mobile marketing plan. The “Mobile Email Opens Report” from Knotice, offers crucial data for marketers because the mobile email open rate is a measurement of email opens occurring on mobile devices and tablets compared to the opens on desktops and laptops. It’s not your typical open rate measurement, comparing […]
December is coming to a close as the year 2011 winds down. And that means now is the time for taking stock of your email marketing program. Don’t worry, we aren’t going to give you any overwhelming challenges or painful to-do lists, not with the holidays upon us. No, we’ve got some great, concrete advice for you to get your email marketing program off to a successful start in 2012 with not a lot of effort. […]
In our last blog post we wrote about the upcoming can’t-miss Email Marketing Summit 2012 from Marketing Sherpa. If you attended last year’s summit, you know how valuable it is, and this year’s is shaping up to be the best yet. One of the most important insights from last year’s summit was a roundup of the most common email marketing challenges to plague email marketers, and how to handle them. These are just a few of […]
If you’re starting to plan your schedule for 2012, make sure to block out February 7-10 for Marketing Sherpa’s Email Marketing Summit 2012 in Las Vegas! This is the world’s largest vendor-neutral, research-based email marketing event so you definitely don’t want to miss it. And save $700 on the registration fee, as a ClickMail Marketing blog reader (details below)! Marketing Sherpa writes: “This year’s Summit is shaping up to be the best yet as we have a […]
Email services provider ClickMail Marketing, offering the nation’s largest selection of email service providers (ESPs), has made yet another list! As recognition for our rapid growth over recent years, we’ve been ranked as being one of the fastest growing private companies in the United States. In September of this year, Inc. Magazine announced that ClickMail made its estimable annual list of 5,000 fastest growing companies, joining ranks with other notable companies like Intuit, Microsoft, Timberland, Patagonia, and Oracle. […]
‘Tis the season… for email marketing campaigns to ramp up! Which means increased promotions, increased email volume, and, unfortunately, increased subscriber fatigue. How do you ensure that your emails stay on your email subscribers’ “Nice” list, keeping your email deliverability rates high, and don’t migrate onto the “Naughty” list – resulting in unsubscribes or worse? Here are five simple but powerful holiday-themed email marketing best practices to keep in mind: 1) Fulfill email frequency wishes: This […]
After reaching #2,109 on the esteemed Inc. Magazine’s list of 5,000 fastest growing companies, ClickMail Marketing has been further honored as one of the top 13 fastest growing email marketing companies in America, as noted by EmailExpert.org. As Shar VanBoskirk, vice president and principal analyst at Forrester Research, Inc., wrote in a April 2011 report entitled The Future Of Interactive Marketing: “Interactive marketing has come a long way in a short time… and now represents 15% […]
