About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

For Email Deliverability, Sometimes Less (on your Lists) Means More

2021-11-09T21:18:41+00:00

(Updated July 2018) So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. Before you know it, your email deliverability is plummeting and you can’t get an accurate sense for how effective your email marketing campaign was. How could […]

For Email Deliverability, Sometimes Less (on your Lists) Means More2021-11-09T21:18:41+00:00

ClickMail Marketing Presenting at SEMA Show 2011 in Las Vegas

2021-11-09T21:18:42+00:00

As an email marketing vendor that’s also vendor-neutral, all of us at ClickMail have gained significant knowledge of email marketing basics and email marketing best practices over the past 10 years. That’s why you’ll so often find one of our team members speaking at direct marketing and email marketing conferences, or even at large industry trade shows. And in Las Vegas this November, we’ll be speaking at one of the largest yet! The SEMA Show 2011 […]

ClickMail Marketing Presenting at SEMA Show 2011 in Las Vegas2021-11-09T21:18:42+00:00

“It’s not you, it’s me” Reasons Behind an Unsubscribe

2021-11-09T21:18:43+00:00

(Updated July 2018) Just as it’s hard not to take personally the sit-down conversation over a glass of wine that often begins with: “we need to talk” and ends with: “it’s not you, it’s me,” seeing a former subscriber go strikes a very familiar emotion-cocktail of confused/hurt/angry/dumbstruck feelings. But as with breakups, each goodbye offers an opportunity to learn from the experience and make improvements. These are the most common reasons your subscribers may choose to […]

“It’s not you, it’s me” Reasons Behind an Unsubscribe2021-11-09T21:18:43+00:00

Expand your social reach by smart measurement and management

2021-11-09T21:18:44+00:00

Returning from Connections 2011, we’re catching our breath and taking the time to reflect on the key messages and new trends in email marketing this year. And nothing stood out more than the importance of integrating your email marketing with your social campaigns to engage your social audience. After all, your social media following have the ability to encourage your audience to make a purchase or choose not to buy a certain product. Because some people […]

Expand your social reach by smart measurement and management2021-11-09T21:18:44+00:00

Always Proofread Before Sending

2021-11-09T21:18:45+00:00

Recently, we wrote about how typos and spelling errors can kill your email marketing campaign faster than you can say “Oops, I forgot to use spell check!” But we didn’t talk about the best ways to proofread. After all, spell check doesn’t catch every spelling error, wrong word choice, or grammatical misstep. Unfortunately, some things in email marketing still must be done manually, and proofreading is one of these details. Email marketing best practices demand that […]

Always Proofread Before Sending2021-11-09T21:18:45+00:00

Email Preview Panes Mean Less Must be More

2021-11-09T21:18:45+00:00

These days, the majority of email users (around 70%) view their email messages via preview panes, making it even more critical that your email subject lines and first couple lines of body text make a statement. Preview panes make checking email more efficient for users, ensuring they can get a snapshot of each message immediately, without having to open each message first. More and more, users are feeling inundated with emails overwhelming their inboxes, so they […]

Email Preview Panes Mean Less Must be More2021-11-09T21:18:45+00:00

ClickMail Marketing Honored as One of the Top 50 Fastest Growing Private Companies in Silicon Valley

2021-11-09T21:18:46+00:00

ClickMail is proud to announce that the Silicon Valley/San Jose Business Journal has ranked ClickMail Marketing as one of the top 50 fastest growing private companies in Silicon Valley. This is the second time ClickMail’s growth has been recognized by a major publication in recent weeks. Previously, Inc. Magazine ranked the email marketing vendor 2,109 on a list of the 5,000 fastest growing companies. ClickMail will be recognized by the Silicon Valley/San Jose Business Journal at […]

ClickMail Marketing Honored as One of the Top 50 Fastest Growing Private Companies in Silicon Valley2021-11-09T21:18:46+00:00
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