Starting out with a new email service provider (ESP) will likely mean some growing pains as you make the transition. To prepare you for the move, be prepared for the switch to a new IP address too. As with the switch to the new ESP, the new IP address will require some ramping up as well. Remember that this isn’t an overnight event. Unfortunately, you don’t get to flip a switch and have all the ISPs […]
Here at ClickMail, we’re primarily a value-added reseller of ESPs and an email deliverability consultant. However, we also offer email design and technical services, so we keep up with what’s going on in the world of email marketing best practices for everything, including email design and coding. The newly published “Email Design and Coding Recommendations” guide from Responsys is by far the most detailed email design and coding guide I’ve seen to date. It covers not only […]
As email marketers, we might find the sexiness of HTML email too alluring to pay much mind to SMS as a form of mobile marketing. However, now that 90% of the U.S. population owns a cell phone, you should take the time to see if mobile marketing via SMS should be part of your overall plan. Among the trends we’re seeing in SMS mobile marketing is location-based marketing. If, for example, you know your customer just […]
You know the drip drip drip of the leaky faucet that keeps people up at night in comedy shows? Sometimes it’s not the faucet, it’s the email marketing drip campaign that’s keeping someone awake…usually a marketer! Beyond the challenges of the offer, email design and email copywriting that all must be figured out (and tested!) for a successful email marketing drip campaign is the drip. Er, I mean the frequency. How many emails how often? The […]
The world seems to be all about social media now: Facebook, Twitter, YouTube, Digg, LinkedIn, Flickr…so many social networks! So many places you’d love to connect with via your email marketing program! Go social with email, yes! And have more success when you’re clear on your goals before starting. What is the purpose of social media marketing? For your business it’s most likely two-fold. On the one hand, you’re deepening customer engagement with your social media […]
Triggered email is definitely getting a lot more press these days! Are you doing triggered email? Some experts say if you’re only going to do one kind of triggered email, make it an abandoned cart triggered email. Here at ClickMail, more and more of our email marketing clients are doing abandoned cart emails. And we’re learning that the email marketing best practices around triggered emails are like anything email: They require testing, testing, testing. One of […]
Marketo has created something we’ve been wanting to do: a scannable, simple email deliverability checklist that fits on one piece of paper. Email deliverability problems are infinite. Creating a checklist to counter them was an email deliverability service we’ve been wanting to offer as an email marketing vendor. But it was a daunting task. Where do you start when there’s so much to say? Not for Marketo, however. They boiled down the basics for you with […]
Although ESPs have been around for over a decade and email marketing is mainstream, there are still plenty of newbies just jumping into the email marketing waters. And for them, there are many mysteries surrounding the ins and out of email and email marketing best practices. Below are some tips for beginners in response to frequently asked questions we get here at ClickMail as an email marketing vendor. Using an ESP for automation Using an ESP […]
Have a cell phone? I bet you do. As do your spouse, your kids and your parents. Usage of cell phones and smart phones is at an all-time high and will only continue to climb. That means you must be monitoring the usage of your teenage daughter who has a tendency to go over her texting limit each month. And it means you’re now responsible for ensuring your company’s email marketing best practices include designing for […]
Trying to compare email marketing services and starting to feel like it’s an apples to oranges comparison? That’s okay. It is an apples to oranges comparison! And of course all email marketing vendors are going to tell you their email marketing solution is the best fit for you…because they truly believe it is. That’s why we built the world’s first online tool for comparing email marketing vendors and services. The ESPinator is web-based tool built to […]
