About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Email Marketing Best Practices: Relate to Customers With a Relational Database

2021-11-09T21:20:48+00:00

Below is an email marketing best practices blog we published in the Email Experience Council’s blog. The content is critical enough that we are republishing it here as well. In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true relevance means being relevant to every subscriber, and that’s a tall order! With 5,000 or 50,000 or even 500,000 names in […]

Email Marketing Best Practices: Relate to Customers With a Relational Database2021-11-09T21:20:48+00:00

From Relevant to Awesome: A New Measurement of a Tired Email Best Practice

2021-11-09T21:20:48+00:00

We talk a lot about relevance in this email marketing blog. A lot. So imagine my surprise to see Morgan Stewart’s article on relevance being over-rated. Gulp. I don’t think Morgan is saying throw relevance out the window. Of course our email marketing must still be relevant! That’s chief among email marketing best practices! Perhaps we should reconsider the word, however. Morgan points out: ‘The vocabulary used by consumers talking about the companies that do the […]

From Relevant to Awesome: A New Measurement of a Tired Email Best Practice2021-11-09T21:20:48+00:00

Keeping You Up to Speed on Email Marketing Best Practices

2021-11-09T21:20:49+00:00

At a recent marketing conference, I was struck by two things: 1) the predominance of “content” as a topic, and 2) my assumptions about people’s level of knowledge. Sometimes as an email marketing vendor we can be so immersed in the daily business of email–constantly keeping up with email marketing best practices and industry changes–that we forget not everyone knows what we know. Whether it’s creating this email marketing blog, writing our email marketing newsletter, researching […]

Keeping You Up to Speed on Email Marketing Best Practices2021-11-09T21:20:49+00:00

More Email Marketing Best Practices for Building Email Lists

2021-11-09T21:20:49+00:00

Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made repeatedly that we should pay attention to: 1) Content that rocks. Admittedly, no one uses that phrase “content that rocks” in […]

More Email Marketing Best Practices for Building Email Lists2021-11-09T21:20:49+00:00

Email Marketing Best Practices for Growing Your List: Use a Real Person!

2021-11-09T21:20:50+00:00

Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. I would at first glance have deemed it advice worth repeating just the same…because if everyone were applying these email marketing best practices, we’d stop talking about […]

Email Marketing Best Practices for Growing Your List: Use a Real Person!2021-11-09T21:20:50+00:00

Should a Preference Center Be One of Your Email Deliverability Tools?

2021-11-09T21:20:51+00:00

For email marketers, a preference center might seem like something extra. You know, a nice-to-have but not a have-to-have kind of thing. But a recent article in MarketingSherpa about Fedex’s preference center demonstrates that it can be an integral part of your entire email marketing program…and even one of your must-have email deliverability tools. Fedex was able to increase both their deliverability rate and their click-through rate by strategically utilizing and incrementally improving their preference center. […]

Should a Preference Center Be One of Your Email Deliverability Tools?2021-11-09T21:20:51+00:00

Where Should You Swim? When a Shared Pool of IP Addresses Makes Sense

2021-11-09T21:20:51+00:00

Come on in, the water’s fine…maybe. It depends on whether that “water” is your own pool or one you share. And by pool, we mean IP addresses. As an email marketer, there are two routes you can go: You can pay for your own dedicated IP address that only your organization will use. Or you can spend less money and be part of a shared pool of IP addresses. Typically, if you are a high volume […]

Where Should You Swim? When a Shared Pool of IP Addresses Makes Sense2021-11-09T21:20:51+00:00

Relational Databases Enable Email Marketing Best Practices…and Relationships!

2021-11-09T21:20:51+00:00

Can you relate to a relational database? Or did I just speak Greek? If you’re not sure what we’re talking about here, take a look at Marco’s newest blog posting for the Email Experience Council (EEC). In this latest email marketing blog post, Marco tackles relational databases: what they are, why they matter and what you need to know if you’re going to start using one. A relational database helps you implement and adhere to email […]

Relational Databases Enable Email Marketing Best Practices…and Relationships!2021-11-09T21:20:51+00:00

Yes, Virginia, the Email Marketer Does Play a Role in Content Marketing

2021-11-09T21:20:52+00:00

All this talk about Content Marketing is probably a) making your head spin if you’re a marketer wondering how you’re going to generate all that content, or b) making you breathe a sigh of relieve because you’re in email and you don’t have to worry about all that. Ah, but email marketer, you can help out your marketing companion! You have a role to play in this Content Marketing game, as the email marketer. First see […]

Yes, Virginia, the Email Marketer Does Play a Role in Content Marketing2021-11-09T21:20:52+00:00
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