Sharon, Author at Clickmail Marketing - Page 4 of 42

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

How You Can Learn From 12 of the Best Email Campaigns of 2015

How You Can Learn From 12 of the Best Email Campaigns of 2015

Sharon2021-11-09T20:55:06+00:00

It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this compilation is useful for every marketer doing email. Featuring 12 real-life email marketing campaigns, with imagery, subject lines, goals, and details on the noteworthy metrics, this […]

How You Can Learn From 12 of the Best Email Campaigns of 2015Sharon2021-11-09T20:55:06+00:00

Consumers Complain, But Our Inboxes Are Full Because Email Works!

Consumers Complain, But Our Inboxes Are Full Because Email Works!

Sharon2021-11-09T20:55:07+00:00

We all do it—you know, complain about the amount of email we get every day. Most of us in the working age range—meaning not minors and not retired—most of us get a lot more email every day than we’d like to. And much of it is necessary, because it helps us get our work done. As the CEO of a company, I try not to even think about how many work emails land in my inbox […]

Consumers Complain, But Our Inboxes Are Full Because Email Works!Sharon2021-11-09T20:55:07+00:00

Email 101: The (Continued) Importance of Email Deliverability and Analytics

Email 101: The (Continued) Importance of Email Deliverability and Analytics

Sharon2021-11-09T20:55:07+00:00

There’s a lot of shiny stuff going on in marketing right now, from the potential of wearable technology to in-app advertising to the Internet of Things (IoT). But two decidedly not shiny principles continue to stand as pillars of email marketing: email deliverability and email analytics. I say this because it’s true, but I say it now because of Andrew Bonar’s recent summation of the movers and shakers in the email industry. (Admittedly it’s not that recent, […]

Email 101: The (Continued) Importance of Email Deliverability and AnalyticsSharon2021-11-09T20:55:07+00:00

Want Higher Response Rates? Heed This Email Advice

Want Higher Response Rates? Heed This Email Advice

Sharon2021-11-09T20:55:07+00:00

Earlier this month, Boomerang published a report entitled “7 Tips for Getting More Responses to Your Emails.” Based on a review of the previous year, the team at Boomerang—a company that makes productivity software focused on email use—reviewed data around 40 million emails sent by their users. The goal? Determine which factors make an email more likely to get a response. Although the company and the information are geared towards email productivity in general and not […]

Want Higher Response Rates? Heed This Email AdviceSharon2021-11-09T20:55:07+00:00

Step Away From the Email Analytics! 6 Ways to Get a Big Picture View

Sharon2021-11-09T20:55:07+00:00

Two years ago we launched eMVision, a unique and innovative email analytics tool that integrations Tableau Software with the email reporting of major ESPs such as Salesforce Marketing Cloud. Since that launch, we have spent a lot of time talking to clients and other email marketers about email reporting and analytics, and we have learned one big lesson: Marketers tend to dive a little too deep into details when looking at their email reporting. What’s wrong […]

Step Away From the Email Analytics! 6 Ways to Get a Big Picture ViewSharon2021-11-09T20:55:07+00:00

Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016

Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016

Sharon2021-11-09T20:55:07+00:00

It can be overwhelming trying to do an email service providers comparison when you have over one hundred to choose from. How do you narrow down your list to a manageable size? Plus most do more or less the same thing: send lots and lots of emails. That makes it hard to understand the differences, but it’s also a challenge to keep up with the constant change that makes an email service providers comparison harder than ever […]

Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016Sharon2021-11-09T20:55:07+00:00

6 Things You Might not Know About Your ESP—but Should!

6 Things You Might not Know About Your ESP—but Should!

Sharon2021-11-09T20:55:07+00:00

They say ignorance is bliss, but in truth it’s expensive—especially in the world of email. So let’s take a few minutes to talk about some topics that usually don’t come up during sales pitches or negotiations when considering email service providers. At ClickMail, we often see clients confused by these six areas because they are making some assumptions that they maybe shouldn’t. Then later on, this ignorance leads to hassles, headaches and occasionally hard feelings. So […]

6 Things You Might not Know About Your ESP—but Should!Sharon2021-11-09T20:55:07+00:00

Taking Email Security to the Next Level to Protect Subscriber Data

Taking Email Security to the Next Level to Protect Subscriber Data

Sharon2021-11-09T20:55:07+00:00

As 2015 comes to a close, we at ClickMail are busy updating our annual ESP guide, as we prepare to publish the 2016 version in January. This year, we’re adding a section on the email security of your proprietary data as an important consideration when evaluating ESPs. The topic is timely and critical enough that we thought we’d give you a sneak peek here… Why security needs to be ever tighter Major compromises of subscriber data […]

Taking Email Security to the Next Level to Protect Subscriber DataSharon2021-11-09T20:55:07+00:00

Give Yourself the Gift of Better Email Marketing With These 6 Resources

Give Yourself the Gift of Better Email Marketing With These 6 Resources

Sharon2021-11-09T20:55:25+00:00

All the year long, organizations like ClickMail, Email Critic, MarketingSherpa, EmailMonday and others strive to stay on top of the best of the best email marketing practices and technologies, so you don’t have to. You can simply scan your inbox for the most relevant information and get straight to the good stuff. The downside to that is it’s possible to get lost in the weeds of too many resource options. So at ClickMail this holiday season, […]

Give Yourself the Gift of Better Email Marketing With These 6 ResourcesSharon2021-11-09T20:55:25+00:00

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