About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Email Deliverability Consultant Guides You to Email Deliverability Best Practices

2021-11-09T21:21:54+00:00

As we’ve said in this blog so many times: Improving your email deliverability best practices—and therefore improving your deliverability rates—even a half a percentage point can improve your email marketing ROI. That’s why we spend so much time as an email deliverability consultant teaching clients how to do things just a little bit better. As a friend of mine likes to say, if you improve by just 1% every day, in 100 days, you’ll be 100% […]

Email Deliverability Consultant Guides You to Email Deliverability Best Practices2021-11-09T21:21:54+00:00

Email Marketing Best Practices: Be Willing to Pare Down Your List

2021-11-09T21:21:54+00:00

Out of sight, out of mind. Far too many companies take this approach to their online marketing. They put up web pages that become obsolete. They start a blog and let it founder. And they send emails to people who just don’t care. We’re talking about the non-responders, the names on your in-house email list that you continue to send emails to, despite the fact that they never, ever open or interact with your emails, let […]

Email Marketing Best Practices: Be Willing to Pare Down Your List2021-11-09T21:21:54+00:00

Sometimes the Email Marketing Best Practice Is Change it Up!

2021-11-09T21:21:54+00:00

You’re testing, testing, testing, right? And measuring? Just making sure you’re heeding our email marketing best practice advice! When you’re measuring, and you’re seeing an improvement in email delivery but a decline in open rates, you might have something other than email deliverability problems. You might have an infliction that can strike any email marketer, no matter how well they adhere to email marketing best practices: You might be boring.

Sometimes the Email Marketing Best Practice Is Change it Up!2021-11-09T21:21:54+00:00

Email Marketing Best Practices Require Honesty

2021-11-09T21:44:16+00:00

Day dreaming the other day, I started looking at house plans online. Doesn’t everyone dream of building their own home someday? Well, if you’re going to be looking for house plans, you’ll find plenty on the Internet! I like traditional style homes, like four squares and bungalows and shingle style homes. None of that contemporary stuff for me. And when you start looking at the drawings and photos of the houses, you think, “Ah ha, a […]

Email Marketing Best Practices Require Honesty2021-11-09T21:44:16+00:00

Email Marketing Best Practices: Go Social With Unsubscribes

2021-11-09T21:44:17+00:00

 As a Marketer, I’m happy to see the “Social is taking over email” articles and blogs go away in place of more reasonable views that they can work together without one necessarily excluding the other. For me, the next step is to join forces with the two channels. One way: When people unsubscribe, give them an option to fan you or follow you instead. Does that sound counter intuitive? After all, they are basically saying “I don’t […]

Email Marketing Best Practices: Go Social With Unsubscribes2021-11-09T21:44:17+00:00

Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice

2021-11-09T21:44:17+00:00

You do more harm than good when you send to a bad email address. So, again, don’t get caught up in the quantity over quality mentality of in-house email lists. That quantity could come back to haunt you and make your precious list worth about, oh, nothing. And “nothing” isn’t any kind of quantity at all! Here’s the deal: You only get email marketing ROI when you a) get your email into an inbox, b) get […]

Legacy Data Can Hurt You if You Ignore this Email Deliverability Best Practice2021-11-09T21:44:17+00:00

Email Marketing Best Practices Include Easy Unsubscribe

2021-11-09T21:44:18+00:00

Have you ever gone to a dinner party that bored you but felt like you couldn’t leave? Some unsubscribe processes are like that. And they are the opposite of email marketing best practices. A few years ago, I subscribed to an industry newsletter to help me get a better understanding of the industry, as we were taking on a new client, and that knowledge was useful. After a few good years, the client went away. (It was […]

Email Marketing Best Practices Include Easy Unsubscribe2021-11-09T21:44:18+00:00
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