About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Using Email for Lead Nurturing: Harder Than It Should Be?

2021-11-09T20:55:26+00:00

With all of the advances in email marketing technology and cross channel marketing, email still remains a more effective tool for lead nurturing than lead generation. Oh, you can do lead gen with email for sure, but email’s powerhouse is nurturing prospects along, because it’s a perfect platform for doing so, introducing small bits of content over time…drip, drip, drip. And what is lead generation good for if not followed up by a nurturing campaign anyway, […]

Using Email for Lead Nurturing: Harder Than It Should Be?2021-11-09T20:55:26+00:00

In the Eyes of the Beholder… Your Email Is Only as Good (or Boring) as THEY Think It Is

2021-11-09T20:55:26+00:00

Is your email marketing really as good as you think it is? Because you know whose opinion counts more than yours, right? The opinion of the person on the receiving end counts much more than yours. It doesn’t matter if you’re responsible for the strategic, design, content or tactical parts of that email. Your opinion of how good it is or isn’t is, well, irrelevant. And it turns out many consumers do have a different opinion, when […]

In the Eyes of the Beholder… Your Email Is Only as Good (or Boring) as THEY Think It Is2021-11-09T20:55:26+00:00

Personalization in Email: Now It’s Personal—for Real

2021-11-09T20:55:26+00:00

As I ponder what to expect in 2016, personalization strikes me as the biggest new area to email marketing—and one that’s growing fast. In many cases, what started out as a way to remarket to consumers after cart abandonment is morphing into powerful technologies that enable targeted email marketing like never before, taking personalization to a whole new level. Personalization is only going to keep going and growing, and marketers should take note—and take action. Cliff Condon, […]

Personalization in Email: Now It’s Personal—for Real2021-11-09T20:55:26+00:00

5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series

2021-11-09T20:55:26+00:00

Don’t shoot the messenger! But the holidays are coming. The Christmas decorations are already up on some retailers’ brick-and-mortar stores, and I’ve already seen plenty of “only X shopping days until Christmas” messages. Whether that stresses you out as a consumer or a marketer, rest assured, I’m not here to put pressure on you by saying all of that. Rather, I’m here to suggest a new approach to your holiday email marketing that might make this […]

5 Reasons Why Your Holiday Email Marketing Should Be Done as a Series2021-11-09T20:55:26+00:00

Want Your Email Marketing to Go Viral? Do Email Well!

2021-11-09T20:55:26+00:00

What makes an email go viral? Well, in a way, commonsense and best practices make an email go viral—or at least that’s how I read a Litmus report on the subject. I’m not trying to be facetious here. Looking at the findings of this report, it really does seem as though viral emails are simply well done emails—those adhering to email marketing best practices. Check out the characteristics that the most viral emails, the ones in […]

Want Your Email Marketing to Go Viral? Do Email Well!2021-11-09T20:55:26+00:00

Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins

2021-11-09T20:55:26+00:00

In an age of omni-channel marketing, with marketers integrating social media and email marketing campaigns and digging deep into Big Data, the phrase “double opt-in” sounds a bit, well, old-fashioned. Who’s thinking about that any more? In other words, we’ve got bigger fish to fry these days! But hold on. There’s a little more to double opt-in than simply being extra diligent about the quality of your email list (although that’s still a very good reason […]

Email Best Practices for Double Opt-Ins that Actually Get the Opt-Ins2021-11-09T20:55:26+00:00

Subject Line Analysis Report Offers New Insight Into This Critical Content

2021-11-09T20:55:26+00:00

Adestra has published a report on subject lines that ought to be a must-read for every marketer, regardless of industry, because it’s an eye opener (or reminder) of the big huge impact one little word can have. Subject lines can always benefit from optimization because they affect not only open and click-through rates, but unsubscribe rates as well. In order to delve deeper into subject line best practices to discover ways to improve, the folks at […]

Subject Line Analysis Report Offers New Insight Into This Critical Content2021-11-09T20:55:26+00:00
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