Sharon, Author at Clickmail Marketing - Page 6 of 42

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider

Sharon2021-11-09T20:55:27+00:00

If you’re having issues with your email service provider, and you’re wondering if it’s time for a switch, this upcoming DMA webinar is a “must do” for you. On September 15th, we’ll be sponsoring a webinar on just that very topic—but on an unusual aspect of it. Rather than tell you how to switch email service providers, we’ll first see if we can’t help you save that relationship (and therefore save yourself the time, cost and […]

Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service ProviderSharon2021-11-09T20:55:27+00:00

Is Email Marketing Overly Complex?

Is Email Marketing Overly Complex?

Sharon2021-11-09T20:55:27+00:00

Is email marketing overly complex? Or do we simply need diagramming to help us keep up with the trends? And if we as the vendors are surprised at the rapid rate of change, how must our clients feel about it? Fluent has tried to capture a sense of the current email marketing landscape with a graphical charting of the major categories and players. Only a fraction of vendors are included (it would be impossible to create […]

Is Email Marketing Overly Complex?Sharon2021-11-09T20:55:27+00:00

Why Switching Email Service Providers Can Be Good for Your Email Health

Why Switching Email Service Providers Can Be Good for Your Email Health

Sharon2021-11-09T20:55:27+00:00

If you work in a corporate environment, chances are you’re familiar with wellness programs. Originally intended to encourage physical health on the part of employees in order to reduce sick days and healthcare costs, wellness programs now run the gamut and even include stress reduction and financial wellness. Now I, as an email marketer, am going to take some liberties with that wellness concept and give you my thoughts on another kind of wellness: ESP wellness. […]

Why Switching Email Service Providers Can Be Good for Your Email HealthSharon2021-11-09T20:55:27+00:00

This Summer, Heat Things Up With Your Subscribers

This Summer, Heat Things Up With Your Subscribers

Sharon2021-11-09T20:55:27+00:00

It’s so easy to take for granted those who are closest to us: our spouses, our kids…our subscribers. Yep! Even our subscribers whom we worked so hard to get are the ones we tend to neglect as we go in search ever more subscribers. And since all good relationships sometimes need a little spark to heat things up again, we offer a few ways you can easily show some summer lovin’ to your email subscribers and […]

This Summer, Heat Things Up With Your SubscribersSharon2021-11-09T20:55:27+00:00

Is There Really Any Good Reason to Switch Email Service Providers? Yes!

Is There Really Any Good Reason to Switch Email Service Providers? Yes!

Sharon2021-11-09T20:55:27+00:00

Recently in a LinkedIn group, a member challenged ESPs to give good reasons to switch, because of the high financial and time costs of doing so. He stated that he had yet to see a succinct reason to switch, and wondered if there were any. Well, of course I had something to say to that! Two things actually… Point #1: Have the right reasons to switch I recently presented at both MarketingSherpa’s 2015 Email Summit in […]

Is There Really Any Good Reason to Switch Email Service Providers? Yes!Sharon2021-11-09T20:55:27+00:00

Does Email Equal Free Money?

Does Email Equal Free Money?

Sharon2021-11-09T20:55:27+00:00

We regularly hear about the ROI of email, and how it still dominates in the marketing space as the leading way to generate the highest return per dollar spent. But does that mean email equals free money? Hardly. Like anything else, you get out of email what you put into it. The reality is, the more time and money you invest into your email marketing program, the higher your return on investment will be. Simply buying […]

Does Email Equal Free Money?Sharon2021-11-09T20:55:27+00:00

Are Marketers Asking Too Much of the Call to Action?

Are Marketers Asking Too Much of the Call to Action?

Sharon2021-11-09T20:55:27+00:00

New research from Ascend2 shows increasing click through rates is a constant challenge for marketers. Yet it also shows that marketers might be misguided in their attempts to improve CTRs. In responding to the survey questions for this report, 63% of marketers responded that increasing engagement is one of the most important objectives of an email marketing strategy. When asked the most useful metric for measuring email marketing success, the click-through rate (CTR) scored highest at […]

Are Marketers Asking Too Much of the Call to Action?Sharon2021-11-09T20:55:27+00:00

Unsubscribing From Spam: Sometimes It Works!

Unsubscribing From Spam: Sometimes It Works!

Sharon2021-11-09T20:55:27+00:00

Prompted by this cartoon that we recently shared on our Facebook page, I made a decision to deliberately tackle all of the spam in my inbox…with results that were surprising to me. It turned out that unsubscribing actually worked! The time waster that is spam I chuckled when I first saw the cartoon, with St. Peter telling someone how many years of their life they had spent dealing with spam. And then it hit me: Wait, […]

Unsubscribing From Spam: Sometimes It Works!Sharon2021-11-09T20:55:27+00:00

There’s No Crying in Baseball—and No “It Depends” in Email…Any More

Sharon2021-11-09T20:55:28+00:00

For years you could ask virtually any ESP or email industry expert a question about best practices and get the answer, “It depends.” What’s the best subject line length? It depends. What’s the best send time? It depends. What’s the best call to action? It depends. And that answer used to be an accurate one, although it was always frustrating. “Can I have an answer with some specificity in it?” “That depends.” Arrggh! Yet that used […]

There’s No Crying in Baseball—and No “It Depends” in Email…Any MoreSharon2021-11-09T20:55:28+00:00

Why the “What’s Next in Email” Won’t Come From Email

Why the “What’s Next in Email” Won’t Come From Email

Sharon2021-11-09T20:55:50+00:00

Email is surely evolving. All kinds of articles and blog posts predict what its future will hold. From increased personalization in both timing and content to cross-channel marketing that seamlessly moves from email to social to web, email as a marketing medium is becoming so much more than email. Interestingly, however, the “what’s next in email” likely won’t come from email—meaning email service providers. Instead, the evolution/revolution in email seems to be coming from third-party vendors […]

Why the “What’s Next in Email” Won’t Come From EmailSharon2021-11-09T20:55:50+00:00

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