ClickMail’s Michael Kelly spoke this month at Fashion Digital in Los Angeles on a much-anticipated topic (judging by all of the tweets before, during and after): What switching ESPs won’t fix. Since email marketing is a key part of almost any industry’s marketing makeup, not just fashion’s, and because the topic was so anticipated and well-received at Fashion Digital, we present the highlights from Michael’s presentation below. If you’re considering a new email service provider because […]

Experts say companies switch email service providers (ESPs) on average about every two years. If you’ve been through such a grueling process as this, you might wonder why switching is such a common occurrence when it can be so costly and time-consuming. Obviously, if a poor choice was made the first time around (perhaps due to Shiny Things Syndrome), then it’s harder to make the existing ESP work. Ditto if your organization has simply (and unexpectedly) […]

Marketers are often drawn to the big email service providers and why not? They usually have a big name, a big presence, and really big (and sometimes really fun) user conferences. Sometimes, however, a big ESP isn’t necessarily the best fit for a company, even if that company has a big email program. Who needs to think big? When we help clients do an email service provider comparison, we remind them of the plusses and minuses […]