About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place

2021-11-09T20:55:51+00:00

Imagine your email marketing program is humming right along, deliverability is about where it should be, and you’re tweaking and testing for those incremental improvements you know will add up–when all of a sudden you’re seeing a 95% bounce rate when emailing subscribers using Gmail. That is practically every single Gmail address on your list. And when your list includes 50,000 Gmail addresses, that’s a lot of bounces—enough to keep a marketer up at night. Not […]

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place2021-11-09T20:55:51+00:00

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence

2021-11-09T20:55:51+00:00

In a recent article, CMSWire touted the mobile functionality of the Salesforce Analytics Cloud, powered by the Wave platform, detailing how Salesforce is enabling analytics on the go. Since the article started out being about the “broken promises” of business intelligence, it can lead one to believe that being mobile fixes what ails us and leads to the democratization of data we need. Not so fast. While mobile is interesting and convenient–and there’s admittedly a certain […]

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence2021-11-09T20:55:51+00:00

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working

2021-11-09T20:55:51+00:00

I suspect every marketer has heard this famous line at least once during their careers: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote is attributed to John Wanamaker, an American merchant and the first retailer to place a half-page newspaper ad, which he did in 1874. (A few years later, he was the first retailer to place a full-page ad!) Mr. Wanamaker lived in […]

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working2021-11-09T20:55:51+00:00

Why You’re Better off With an Email Expert Than Choosing an ESP on Your Own

2021-11-09T20:55:51+00:00

The MultiChannel Merchant (part of the Chief Marketer Network) February 2015 Technology Report “Selecting an Email Service Provider” struck a chord with us at ClickMail, for an obvious reason: One of our core competencies is helping clients choose the best email service provider for their needs. And the advice throughout the article is sound, especially the warning that it won’t be easy. In fact, the article states that fact right off the bat with a bold […]

Why You’re Better off With an Email Expert Than Choosing an ESP on Your Own2021-11-09T20:55:51+00:00

Event-Driven Email Marketing Software Is Pushing the Envelope

2021-11-09T20:55:51+00:00

If your email marketing program involves simply sending out sales content to lists of subscribers, you are missing out on much of the medium’s potential. Event-driven messages and triggered emails are super powerful when it comes to reaching your audience with personalized content that resonates and converts. This is based on two axes. One is the timing which can be very precise. The other is the content based on data and behavior. The success of this tactic is […]

Event-Driven Email Marketing Software Is Pushing the Envelope2021-11-09T20:55:51+00:00

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

2021-11-09T20:55:52+00:00

Good is the enemy of great. So says Jim Collins in his best selling book, “Good to Great.” He is referring to businesses that decide they are good enough, which means they are settling and no longer striving to be the best they can be. And that’s why the term “best practices” is misleading: Adhering to so-called best practices might make you think you’re doing everything that you can to optimize your email marketing, when really […]

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average2021-11-09T20:55:52+00:00

Marketers Want Email Analytics–Can the ESPs Deliver?

2021-11-09T21:04:26+00:00

Here at ClickMail, we have access to some unique data due to the ESPinator. The ESPinator is a free online tool we built a few years ago to help marketers looking for a new email service provider (ESP) to narrow their list of possible ESP choices. As thousands of marketers have used the tool, over 200,000 data points have been created, enabling us to analyze that data and determine what really matters to marketers when shopping for […]

Marketers Want Email Analytics–Can the ESPs Deliver?2021-11-09T21:04:26+00:00
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