Sharon, Author at Clickmail Marketing - Page 9 of 42

About Sharon

Sharon Ernst from BetterFasterWriter.com is on a mission to improve the business and marketing writing skills of today’s workforce with her blog, newsletter and online classes. Her newest class on intermediate email copywriting covers 19 tips and techniques non-copywriters can put to use right away for better results. The class has real-life examples and before/after comparisons to make the lessons stick. Find her class at www.betterfasterwriter.com/intermediate-email-copywriting-class. When she’s not busy helping employees, managers and marketers master their writing skills, she and her husband are busy raising pigs, cows, chickens and vegetables on their 20-acre farm.

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

Sharon2021-11-09T21:04:27+00:00

It’s not a tale of two cities but it is a tale of two businesses, a tale that illustrates how paying attention to email marketing best practices matters. What you don’t know can hurt you, and how can you know what’s hurting you (i.e. your deliverability) if you’re not paying attention? To be kind to the one, we’ll leave both of the businesses anonymous for this post, but know that these are real-life stories you’re about […]

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?Sharon2021-11-09T21:04:27+00:00

Opens vs. Clicks on Mobile: Responsive Design to the Rescue!

Opens vs. Clicks on Mobile: Responsive Design to the Rescue!

Sharon2021-11-09T21:04:27+00:00

Mobile, mobile, mobile…it’s on every marketer’s mind for sure, especially in the ClickMail offices as we update our ESP guide for 2015: A lot of what we talk about in the upcoming guide is mobile-related. Mobile is a player in the marketing landscape for sure, and that’s why marketers need to build responsive emails and landing pages. It’s why marketers need to notice when subject lines are suddenly first in line (with Google Inbox) and when […]

Opens vs. Clicks on Mobile: Responsive Design to the Rescue!Sharon2021-11-09T21:04:27+00:00

If You Do Nothing Else in the New Year, Resolve to Stop Annoying People

If You Do Nothing Else in the New Year, Resolve to Stop Annoying People

Sharon2021-11-09T21:04:27+00:00

Do you know that famous line from “It’s a Wonderful Life” when George tells the young man, “Oh, why don’t you stop annoying people?!” It’s both funny and famous…and a pervasive complaint among those of us who are on the receiving end of emails from brands. Why is it that companies will keep on emailing and emailing and emailing, just like the young man on the dance floor was going on and on and on about […]

If You Do Nothing Else in the New Year, Resolve to Stop Annoying PeopleSharon2021-11-09T21:04:27+00:00

What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year

What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year

Sharon2021-11-09T21:04:27+00:00

As we close out 2014, it was interesting to look back on the past year and see which of our blog posts generated the most attention in the email marketing world (based on social sharing). Interestingly, we couldn’t find a common denominator at first. The posts that were shared the most ranged from posts on predictions to preheaders, segmentation to senders remorse, with a lot of topics in between. Then we realized: The common denominator is best […]

What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past YearSharon2021-11-09T21:04:27+00:00

Don’t Be an Email Marketing Grinch–Explain the Stages!

Don’t Be an Email Marketing Grinch–Explain the Stages!

Sharon2021-11-09T21:04:27+00:00

You know when you’re at a holiday party sipping eggnog and chatting with a stranger about your career and their eyes start to glaze over? Don’t be that holiday Grinch as a marketer. So regularly we get swept up, with good reason, into industry jargon and terms no one can relate to because it’s exactly what we’re dealing with. Thing is, we’re getting in our own way – if we told someone we dealt with lifecycle marketing […]

Don’t Be an Email Marketing Grinch–Explain the Stages!Sharon2021-11-09T21:04:27+00:00

Has Google Inbox Turned Subject Line Best Practices Upside Down?

Has Google Inbox Turned Subject Line Best Practices Upside Down?

Sharon2021-11-09T21:04:27+00:00

Google Inbox caused quite a stir, then kind of disappeared off of our radar screens when the holiday email season started. Yet, people were using it. One of those people is Jared LaRock, our Director of Creative Services at ClickMail. And Jared noted something about Google Inbox that I haven’t seen anyone else point out as significant: The subject line gets top billing. If you’re viewing your email using the Gmail app on a mobile device, […]

Has Google Inbox Turned Subject Line Best Practices Upside Down?Sharon2021-11-09T21:04:27+00:00

What Does the Future Hold for Email? Our Experts Predict Some Big Changes in 2015!

What Does the Future Hold for Email? Our Experts Predict Some Big Changes in 2015!

Sharon2021-11-09T21:04:27+00:00

At ClickMail, we have a team of some of the brightest minds in the email industry. So as this year comes to a close, I decided to tap into those bright minds to find out just what these email experts think the New Year will bring. In talking to these big brains of email, I realized there are two classes of predictions one can make. There’s the fast-moving, definitely going to happen (or already happening) kind […]

What Does the Future Hold for Email? Our Experts Predict Some Big Changes in 2015!Sharon2021-11-09T21:04:27+00:00

Mobile’s Holiday Weekend Performance Proves It Should Be a Priority all Year Long

Mobile’s Holiday Weekend Performance Proves It Should Be a Priority all Year Long

Sharon2021-11-09T21:04:27+00:00

If you’re in retail, you’ve probably seen the statistics about this past weekend’s holiday shopping, with numbers up and down and all around, and pundits striving to make predictions about consumer spending and the economy, and all those topics that get discussed around the time of Black Friday. For the email marketer, however, there’s possibly only one topic worthy of discussion following the holiday shopping kickoff: the importance of mobile email marketing. Mobile not only proved […]

Mobile’s Holiday Weekend Performance Proves It Should Be a Priority all Year LongSharon2021-11-09T21:04:27+00:00

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!

Sharon2021-11-09T21:04:27+00:00

Now that the deluge of 2015 predictions has begun, the timing of this MarketingSherpa.com article couldn’t be better, because it gives me the opportunity to add yet another prediction to the mix: that third parties are going to be critical to the development of easy-to-use email reporting tools. Because the article shows, the demand for such tools is there! The team at MECLABS combed through a data set of 208,551 answers submitted via our online ESPinator, […]

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!Sharon2021-11-09T21:04:27+00:00

Email Marketing Best Practices: The Branding at the Inbox

Sharon2021-11-09T21:04:28+00:00

My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That means there is a bit of a brand war going on already, before I even open an email and see the pretty pictures and design. Because […]

Email Marketing Best Practices: The Branding at the InboxSharon2021-11-09T21:04:28+00:00

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