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Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!
Now that the deluge of 2015 predictions has begun, the timing of this MarketingSherpa.com article couldn’t be better, because it gives me the opportunity to add yet another prediction to the mix: that third parties are going to be critical to the development of easy-to-use email reporting tools. Because the article shows, the demand for such tools is there! The team at MECLABS combed through a data set of 208,551 answers submitted via our online ESPinator, […]
Email Marketing Best Practices: The Branding at the Inbox
My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That means there is a bit of a brand war going on already, before I even open an email and see the pretty pictures and design. Because […]
What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?
Because email deliverability is a big part of what we do here at ClickMail, we talk a lot about sender reputation. Yet is everyone clear on what is meant by sender reputation? A quick scan of past posts tells me this topic has been talked about but not actually explained. Until now… Your sender reputation is just that: your company’s reputation as an entity that sends email. Your reputation is determined and monitored by the ISPs […]
Why None of the Best Email Service Providers Is the Best One for YOU
If you’re in the market for a new ESP, creating a list of the best email service providers and getting ready to generate RFPs and do comparisons, I have some startling news for you: The best email service provider for your business might be none at all. Rather, it could be ClickMail is a better fit. Is ClickMail an ESP? No, and far from it. But we resell the best email service providers to companies like […]
What Does the New Google Inbox Mean for You? Um, Probably Nothing
Google is a giant, and when the giant speaks, people listen. Or, more accurately, when the giant makes a change, people notice. Most recently, Google’s proposed changes to the Promotions tab—making it image-focused—created a stir. Before that, it was the introduction of the Promotions tab itself which pretty much caused a panic. And now? Now it’s Inbox. And—as with the earlier changes—it’s still not a reason to panic. Rather, it’s yet another reason to take a […]
Use Email Analytics to Find Those Monsters Under the Bed
We are definitely in a Halloween-y mood here at ClickMail. Maybe it’s because we have so many kids of trick-or-treating age who are getting antsy about the upcoming event. Or maybe it’s because Halloween is popping up all over as people change their Facebook profile pictures to the creepy ones taken last year, and every kind of store seems to carry the season’s decorations. (Or maybe we just want candy?!) Regardless of the reason, this October […]
Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season!
Have you noticed the Halloween décor is ramping up? The stores have been touting their spooky stuff for a few weeks and now I’m seeing the lights and yard decorations popping up around the neighborhood. Before you know it, trick-or-treaters will be showing up at the door and we’ll be going into sugar overload at the office as colleagues bring in the leftovers the kids didn’t get. And then the holidays will be upon us…that fast. […]
Sniffing out Snafus: How We Work to Improve Your Email Deliverability
An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that get delivered right to the junk mail folder, the problem can be even worse. At ClickMail, email deliverability is what we describe as a consulting area […]
Smarter Email: What It Is and Why Enterprise Email Marketing Requires It
Last year, we went through a complete re-branding here at ClickMail. We took a good, hard look at what we’re really good at, the capabilities that make our clients happy and keep us on Inc. Magazine’s list of fastest-growing companies year after year. And we realized all of our expertise and experience could be summed up in just two words: smarter email. What is smarter email? Now to us, smarter email is obvious. It’s enterprise email […]