MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Likes vs. Shares: What Should Your Email Ask For?
Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people to like you (or follow you), or you want them to share your email. Be clear on what you want, so […]
5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)
If you’re a consumer, a welcome email is a welcome thing. Yet only about 50% of businesses send welcome emails. If you’re in the segment sending welcome emails, kudos! The welcome email is the most read of every type of email you will send, and it’s the first step in the right direction. Now we at ClickMail are going to challenge you to take your welcome email to the next level, to raise it from being […]
Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration
Moving to a new ESP is like moving to a new house: You get cool, exciting new digs but also face the accumulated tchotchkies and forgotten mites from the days of yore. This can make the move feel intimidating and stressful, but there’s no need for that! You can minimize the move turbulence by developing a method for the madness…and the same thing applies when you switch ESPs, by following some email marketing best practices. Imagine […]
Pit Email vs. Social, and Email Wins for Enterprise Email Marketing Every Time
Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social superstars, there’s still a marketing channel that trumps them all: email. Sure, social is sexy and email is, well, email. But […]
Email Marketing Agency ClickMail Makes Inc. 5000 List for 5th Time
Once a year in August, we at ClickMail get to toot our own horn, and it’s that time of year once again. That’s because we’ve made the Inc. 5000 list of fastest growing companies once again! Not only that, but as our fifth year on the list, we are now on the Honor Roll as a Five-Time Inc. 5000 Honoree. We attribute this honor to our great customers and hardworking employees. We also give credit to […]
Email Marketing as a Cinderella Story
Having dealt with businesses of all sizes, from small Internet startups to large brick-and-mortar retailers, I’ve noticed that the majority of companies treat their email marketing team as the stepchild no one wants but somehow must take care of. In reality, the advantages of email marketing are far superior to anything else at their disposal. For those of you who stumbled upon this blog post accidentally and never really thought about the benefits of email marketing, […]
4 Tried-and-True Tricks to Improve Email Deliverability
All of us who work in this finicky world of email marketing are constantly striving to get into as many inboxes as possible with the highest email deliverability rate we can achieve. Getting into the inbox at all requires lot of effort on your part as the email marketer. Maximizing the percentage that actually gets delivered requires even more. Search online and you’ll find plenty of advice for improving your email deliverability, from simple advice to […]
Enterprise Email Marketing Solutions: Required for Worldwide Sending
It’s a world gone global, quite literally. People the world over can connect to each other…and your brand. Which means international email marketing might make your priority list soon, if it hasn’t already. Picture international email marketing as email segmentation on steroids. Not only languages differ, but cultures, expectations and coding too. So don’t go it alone with any ol’ ESP. Your best bet for international email marketing is finding enterprise email marketing solutions, and by […]
Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices
Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than open. How does this happen? It’s human nature and inevitable: Subscribers simply lose interest over time, for lots of reasons. But […]