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Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers
What makes you think you need a new ESP? It’s understood in our industry that on average companies typically switch email service providers (ESPs) every 2 years. Knowing how much work is involved in selecting an ESP, plus how long it takes to migrate from an old one to a new one, and then the time it takes to fully master the new one, I’m blown away by this stat every time I see it. I […]
More CASL Q&A: Understanding Prospecting Under CASL
As the new Canadian Anti Spam Law (CASL) went into effect this week, those in email marketing still have plenty of questions about how to be compliant with this strict legislation…even within our own email marketing agency. This of course includes prospecting…no, not the panning for gold kind, but the panning for sales leads kind. It’s one thing to send an email to an existing customer who has already re-opted in to receive your emails, as […]
CASL vs. CAN SPAM: This Infographic Says It All (Almost)
At ClickMail, we keep saying only worry about complying with the new Canadian Anti Spam Law (CASL) and you’ll be compliant with CAN SPAM as well, because CASL is much stricter. So what does CASL demand of you? Below is an infographic that lays out just how much more strict the Canadian law is, in comparison with the American one, and highlighting what you’re required to do. Hope this helps!
Email Analysis Should Guide Marketing, Especially When Switching ESPs
Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being migrated to, the default mentality is to bring everything over wholesale: all the automations, past emails, subscriber data, etc. However, that kind of “bring all the […]
Email Segmentation: The 5 Stages of Sophistication
Where does your company fall on the spectrum of generic to specific email marketing? Are you still doing batch and blast, or have you evolved your program into something more relevant and targeted using email segmentation? Below, I offer up my take on the 5 levels of sophistication in part so you can note where you’re at and also know where you want to be…and what that looks like. As the Cheshire Cat famously told Alice, […]
Consumers Respond to Responsive Email Design—So Why Aren’t You Using It?
We’ve reached the tipping point at last: More than half of all emails are now opened on a mobile device. And people much more likely to rely on just that mobile device. Whereas in the old days, we’d check our email first on our smart phones then again later on a regular computer screen (if the email warranted further attention), nowadays that kind of “double viewing” is almost non-existent, with less than 8% of us doing […]
Switching ESPs: Who Does What to Make the Migration Happen?
When ramping up with a new email service provider (ESP), sometimes the hardest part about making the switch is…making the switch. A smooth implementation of the new ESP is always important. It becomes mission critical when you’re not just starting up with a new ESP, but also managing the transition from an existing one, one you’ve likely been using for a while. You’ll need to maintain some kind of continuity while making the switch, and obviously […]
New Survey From Email Marketing Provider ClickMail Shows How Successful Email Marketers Do It
For years, email has been a top-performing marketing channel. With recent advances in technology along with changing consumer expectations, email faces new challenges as a marketing medium. As an email marketing provider, we wondered, “How do the most successful marketers overcome those challenges?” To find out, we partnered with Ascend2 to do a survey. Ascend2 interviewed 518 marketers to learn how those companies with very successful email marketing programs differ from companies that are less successful. […]
“Click!” Why Your CTR Is Only Part of the Email Reporting Story
Ah, the click-through rate! The number by which we want so much to gauge the whole success of our email campaigns! Beyond the inboxes, beyond the opens, this is what we live for—seeing how many people were interested enough to click on a link in our email! Yes! But as with so many things email, the click-through rate can be deceiving. So beware this aspect of your email reporting. Your click-through rate, or CTR, is only […]