MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
“Let It Go”—The Elsa Approach to Email Marketing Means Customizing Your Preference Center
Have you see “Frozen” yet? If you haven’t, you need to, if for no other reason than to know why the 3-year-old at the back of the airplane is belting out the words “Let it gooooo… Let it gooooo” as your plane is cruising through the air. (Although you should also see it because it’s a cute movie…and it’s taking over our lives.) Popularity and pop culture aside, the song “Let It Go” is more than […]
Get Our #1 Best Tip for Choosing Best Email Service Providers
Statistics show businesses switch email service providers about every two years. That means after going through all of the trouble, hassle and costs of the RFPs–the meetings, the demos, the migration from the old to the new, the ramping up, the honeymoon period, and the ultimate disappointment–these companies simply wash, rinse, repeat and do the whole thing all over again two years later. Do you really want to switch email service providers every two years? Can […]
Time for a New ESP? 7½ Tips for Optimizing the RFP Process
When it’s time for a new email service provider, you’re likely looking at doing an RFP to jumpstart your selection process…and that can cause about as much stress as contemplating a frontal lobotomy! In order to do an email service providers comparison, many organizations start out with an RFP sent to a large number of ESPs and whittle down that long list to a short list over the course of many months (and many hours invested). […]
Email Marketing Best Practices: What Does Canada’s Anti-Spam Law Require of U.S. Marketers?
With the new Canadian anti-spam law taking effect this summer, we are getting questions from our email marketing clients as they take steps to ensure they’re compliant. We’ve addressed some of the questions below in case you’re also wondering about CASL compliance. And as far as the Canadian law vs. the American one, CASL compliance is more stringent than CAN-SPAM so we recommend simply complying with CASL because doing so means you’ll be CAN-SPAM compliant too. […]
Email Marketing Best Practices: List Building 101
Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your ROI for each campaign, right? Wrong. The only names that matter are the quality ones. A focus on quality over quantity is the trick to building a list that generates results. What good comes from a list of 100,000 if half the people on the list don’t want […]
Getting It Delivered Safely: Secure Email Document Transmission
During lunch and discussions with my colleague Luis Rivera of Armored Envoy last week, it occurred to me that of the many issues around email that exist, one that perhaps doesn’t get enough attention is that of secure transmission of email. Since that’s not an area that ClickMail works in, I thought I’d present a recent article by Luis on the subject to raise awareness. Below is his February 2014 article titled, “Secure Email Document Transmission: […]
Gmail’s New Promotions Format Is a Game Changer. Be Ready!
Picture Pinterest. Now picture the Gmail Promotions tab. Now picture the Gmail Promotions tab as Pinterest-like. Because that’s what’s new in the world of email marketing. Gmail has introduced a shockingly new treatment of the emails that appear under the Promotions tab, and it’s all about images. Remember when your images had to have alt text to still be relevant even with image blocking on? Now we’re at the other end of the extreme, from no […]
Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 1
Keeping your in-house email list relevant and clean is important. For one thing, a clean list helps your email deliverability rate by decreasing your chances of hard bounces, and therefore list hygiene should also be among your email marketing best practices. Part of this hygiene is removing those email addresses that haven’t opened or in any way engaged with your messages. Many suggest only sending to subscribers who have engaged within the last 12 months. Some […]
Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices
You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study on the real cost of unsubscribes when email frequency increases. The belief of many marketers is increasing email frequency will increase […]