MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Stop Sender’s Remorse With These Email Marketing Best Practices
Sender’s remorse: that sick feeling you get in your stomach when you realize you’ve sent an email campaign that shouldn’t have gone out. How many email marketers have wished “unsend” was a feature ESPs offer? But it’s not, which means sender’s remorse will happen to just about every email marketer at some point in his or her career. We recently had two such cases happen to clients of our email marketing agency. First, we had a […]
“Are You Mad at Me?” Yes! For Having the Worst Subject Line Ever!
I know I’m not the only one who does email triage while getting ready for work in the morning. You do it too, right? Checking email on your smartphone and deleting those that don’t matter so you won’t have to mess with them once at work in front of your computer? It turns out that can be a dangerous undertaking when marketers fail to adhere to subject line best practices: Doing email triage this morning […]
Plain Text Emails = Email Deliverability
If an email doesn’t get to an inbox, you have no chance at a sale. None. At. All. That’s why email deliverability is so important, and always will be. The more emails that actually reach their destinations—your customers’ inboxes—the higher your potential ROI. Yes, open rates and click throughs will come into play. But the battle begins at the inbox. There are many factors that come into play with email deliverability. (Read 5 Must-Know Tips to […]
Why You Need an Email Analysis Tool and What to Look for
Yes, there’s a growing mass of data out there. And increasingly, email marketers realize collecting data isn’t enough. You’ll need to tap into some email analysis in order to learn from and act on that data. But despite the increasing importance of data, marketers are still lacking the tools. Here’s why a tool matters, and what to look for in one. Marketers are recognizing importance of analysis In addition to recognizing the need for data, marketers […]
ClickMail Partner Smarter Remarketer Secures Venture Financing
Yesterday Smarter Remarketer announced the company has secured $7 million in venture financing in a round led by Battery Ventures. As the first institutional funding round for Smarter Remarketer, a young company at only four years, that’s a very big deal, and I’d like to take a minute to really congratulate them on this accomplishment. Smarter Remarketer is one of only a handful of ClickMail partners. Our partners are chosen based on their value to the […]
Email Reporting: How to Use Your Data to Its Full Potential
Collecting data—now that has become the easy part. I’d guess most, if not all, businesses these days are actively collecting customer data, from the mom-and-pop coffee shop to the Fortune 500 companies. Getting data is obviously not the issue. Mining that data for business intelligence is. And the numbers prove it. According to a recent survey, over half of the Fortune 1000 companies surveyed still rely on past experience and instinct (i.e., “gut decision making”) to […]
Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile
We can talk a lot about email analytics, but sometimes it’s more helpful to see a real-life example of a business using it and gaining valuable input from doing so. Backroads is a ClickMail customer with a great example of what can be learned by paying attention to your email analytics. Backroads offers “active travel” bike trips at some of the most beautiful places in the world, photogenic places like Tuscany, Costa Rica and the Grand […]
Get Seen! 5 Tips for Improving Your Email Open Rates
Email open rates: Do you ever feel like your life revolves around them? Every send leads to email tracking leads to questions about how many opens and how many clicks. And every send is a chance to ask the question, “How do we increase our email open rate?” First, know what you’re capable of. Know what your current rate is and determine what you want it to be. Figure out what’s reasonable for your organization, and […]
Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor
Investing in an email service provider (ESP) is both time and money intensive. But at the enterprise level, even the most sophisticated ESP will not make your email program as powerful as it can be “out of the box.” It requires customization. ESPs give you access to the tools required for customization – but making an enterprise ESP work exactly the way you need it to requires specialized expertise. When that time comes, you’ll have a […]