MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
The Top 4—and Least Known—Strategies for List Growth
We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place for a focus on quantity and rapid growth. Slow and steady really does win this race because slow + steady = interested and engaged subscribers as […]
See What Matters: Introducing eMVision for Email Insights
What if your email reporting was depicted in easy to grasp visuals, like color coded charts and graphs? What if you could spot trends in seconds–and respond to them in minutes? What if you could zero in on a complex data point with a simple click of your mouse? What if you could see what you’ve been missing in your email reporting? No more “what ifs,” because now you can. All of these capabilities and more […]
Thursday, Help Stop Hunger Now, with ClickMail’s Marco Marini
This Thursday, September 12th, 2013, you can help end world hunger and celebrate the one-year anniversary of Stop Hunger Now’s presence in Northern California. During the organization’s first year in northern California, they packaged over 1 million meals for the world’s hungry at over 75 meal packaging events around the area. And they opened a warehouse that engages over 3,000 volunteers in the fight against hunger. Want to join that fight? Join us and ClickMail CEO […]
Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email
If you haven’t yet heard of EmailWorld 2013 taking place September 24th and 25th in San Diego, it’s worth looking into for two reasons. Reason #1? Our own Michael Kelly is one of the email experts lined up to present during the event. Michael will talk about the 9 factors to consider when choosing a new ESP. Michael is a dynamic speaker and one of the smartest email guys you’ll ever meet. He’ll break down the […]
What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison
If your email marketing program is evolving in complexity, you’re possibly on the path to discovery–determining not only what’s possible and how to do it, but what’s not possible with your current platform. And that might lead you to making an email service providers comparison, ultimately discovering that there are price differences between types of ESPs, and wondering, “What can an enterprise-level ESP do that another one can’t?” The answer to that question is “Plenty.” And […]
Reach the Right People: Why You Need Advanced Email Segmentation NOW
Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation from basic? More use of more data in more ways. If your business is like most, you’re collecting data left and right. The challenge lies in […]
ClickMail Recognized as One of Fastest-Growing Email Marketing Companies
For the fourth time, ClickMail Marketing has made the Inc. 500|5000 list of the fastest-growing private companies in America. But that’s not all: Among those winners, ClickMail has been ranked 9th among the 10 fastest-growing email marketing companies. Making Inc.’s list once again On Inc. Magazine’s newest list, ClickMail is ranked #2304 with a 158% growth rate and $5.6 million in revenue in 2012. “We’re honored to make the list for the fourth time,” notes Marco Marini, […]
Outgrowing Your ESP? Could Be…If You Need Email Integration
Is your email provider keeping pace with your email objectives? Maybe not: When your business becomes more complex, customization of your ESP becomes essential, but not all ESPs can offer it. This is the situation many marketers find themselves in as they start to realize they are outgrowing their current email service provider—or they’re about to. They begin to realize their requirements can no longer be met by their current ESP, and it’s time to find […]
Data’s Only Useful When You Can Act On It; Email Integration Makes It So
Data, data, data…it’s all around you these days. It’s a topic that’s top of mind and on the tip of everyone’s tongue. Capturing data has become standard email marketing practice. The challenge is putting that data to use. In an article on starting an agency, the author makes deep data her second piece of advice, but not the data itself, rather the ability to put it to use. In her words: “The amount of data being […]