MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Beyond Email Marketing Tools: Content Matters
As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once rather than one article or post at a time. We don’t mind it, really, because it sometimes allows us to spot trends where we otherwise wouldn’t. And today’s trend that emerged as we tackled the pileup of email marketing news and insights? Content matters. Between reading […]
B2B Email Marketing: How Many Mobile Opens Can You Really Get?
From our perspective as email marketing consultants, the first and foremost among email marketing best practices might just be, “Assume nothing.” Second to that is probably, “Test everything.” No assuming and lots of testing: Adhere to those two best practices and you’ll likely make better use of your email marketing budget and staff time, as well as enjoy a higher return on your investment. The statistics you’re about to see are proof of our “don’t assume, […]
Automation IS Personalization…and Event Triggered Email Makes It Easy
Have you received a triggered email yet this week? It might be the confirmation of an order you placed, an event reminder, or a follow-up to a webinar you attended. Or perhaps you celebrated a birthday and a triggered email arrived with birthday wishes and a special offer on ice cream? (My inbox? I got an overdue notice from the library. Oops.) Whatever the event—or trigger—chances are you have seen something automated show up in your […]
Beyond the Brochure: How Secure Is That Email Service Provider?
Shopping for a new ESP and comparing email marketing solutions? If so, you have much to consider and possibly much to wow you, as you dig deep into feature sets and automated email capabilities. It’s work to be sure, to compare these ESPs, but also exciting to think about the possibilities for your email marketing program! However, there’s a dry, boring side to all of this that you must consider too. Yes, the brochures are beautiful […]
Today Is the Last Day to Save $200 on the Testing Conference of the Year!
Today is the last day of the month of April, and the last day to save $200 on your ticket to what promises to be the best testing conference of the year, covering both A/B and multivariate testing. Brought to you by WhichTestWon, The Live Event offers marketers the most advanced yet useful information, information designed to help you maximize and constantly improve your conversion rate optimization (CRO). At this event, you’ll find real-life examples in 17 […]
How to Evaluate an ESP’s Usability
When looking for a new ESP, be sure to include usability on your list of criteria. What good will a new email service provider do you if your staff can’t navigate the interface? An ESP platform’s power is only as good as your organization’s ability and willingness to use it. If your staff finds it difficult to use, they will not use it effectively, they may avoid using its full set of features, and they could […]
3 Reasons to Pay Attention to Subject Line Best Practices…Again
Subject lines, why do we neglect you so? You are the number 2 reason someone decides to open an email from us marketers. You’re important but oh so overlooked as we busily focus on offers and lists and timing of our campaigns. Are you guilty of skipping over the subject line? Many marketers are. This critical part of your email marketing is often the last to be tackled, and the most likely to be rushed. And […]
The Value of Automated Emails…and How to Get It
If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far less than half (40%) and follow-up emails such as post-purchase messages and surveys are used by only 25%. Wait, there’s more. Re-engagement emails are used by […]
What Kind of Customer Service Can You Expect From Your ESP?
An email service provider might be first and foremost an technology provider, but its employees and people skills still matter…a lot. According to one industry analyst, poor customer service is the number one reason organizations decide to seek out a new ESP. Not email deliverability or lack of features or inability to offer email integration…no, the number one reason is poor customer service. Which begs the question, what kind of customer service can you expect from […]