MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
What Your B2B Email Marketing Solution Can Learn From B2C Marketing
Some days it feels like B2C and B2B email marketing exist in two different worlds. The first tends to have smaller B2B email lists and longer sales cycles. The other tends towards larger lists and faster sales. As a result, they are sometimes viewed as requiring totally different best practices. Yet there are areas where these two distinct areas of email marketing overlap and even offer new approaches, by borrowing one from the other. In a […]
Permission Marketing on Mobile Devices: What Do Consumers Expect?
What kind of permission does direct marketing on a mobile device require? Do you know for certain or are you operating on assumptions? If you’re assuming you know what level of permission is acceptable to your audience, you might want to give this RegReady infographic a look. Based on a study of 123 marketers and 1,002 consumers, RegReady created the infographic comparing each camp’s opinions on permission. One column illustrates how marketers view a certain type […]
5 Reasons to Pull the Trigger on Automated Emails
We’re already three months into 2013, and one of this year’s hottest topics is still the importance of triggered email marketing. Has your company launched any automated campaigns yet? If not, you might want to consider these five reasons to take on triggered email, because this is the year to get automation working for you…before your competitors get to it first. Reason 1: Triggered emails perform better When considering your choice of email marketing solutions, consider […]
Searching for the Best Email Service Provider? 2 ways to make your choice easier and smarter.
Searching for the Best Email Service Provider? Here are two ways to make your choice easier and smarter. When it’s time for a new email service provider, sorting through over 100 ESP options can be a little daunting. That’s why ClickMail publishes two tools to help you choose: our online ESP selection tool that ranks your needs to give you the top three ESP choices for you, and our annual ESP selection guide, updated every year. […]
How Do Clickable Images in Email Skew Your CTR?
Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It depends on your audience and their expectations and desires. It depends on your brand, because some […]
The High Cost of Bad Data…and What You Can Do About It
The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United Kingdom. The survey was conducted by research firm Dynamic Markets, and paints a grim picture of the high percentage of inaccuracies in customer contact data, inaccuracies […]
Social Seems Sexy, But Email Equals Sales
Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a book called Email Marketing by the Numbers. Yet some numbers can be misleading. They can make you think maybe email isn’t […]
Increase Your Sliver of the Email Attention Pie
How much attention does your marketing email really get? Really? Maybe not as much as you think. And it’s not just your email. Studies indicate that the time people spend on email is quite a low percentage of the total time they spend on their smartphones and computers. On mobile devices, people spend just 5.3% of the time on email (and instant messaging) and on computers, only 7.1% of their time is devoted to email. Consider […]
Why the Mobile Website Experience Leads Right Back to the Inbox
Now more than ever, we live in a world where getting anything is getting more immediate. And the more immediate things become, the more people demand that instant gratification from everything—such as when shopping or researching online, especially when doing so on a mobile device. That’s why it’s increasingly important for agile, cross-channel mobile marketing to be part of your complete emarketing strategy. Mobile is not only here to stay. It is here to become ever […]