MAKE YOUR EMAIL SMARTER
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Stock Up on Reviews (and Content) With an Automated Email Campaign
Many eMarketers complain that it’s hard to generate enough content. Maybe it’s time to stop talking about your company and let others do it for you. The best marketers for your company are your customers. You can let them share their voice through email! In this age of online and smart phone wielding shoppers, customer reviews are having a huge impact on click-and-brick sales. But that’s not the only reason to seek them out. The other […]
False Spam Complaints: The Damage They Do and How to Avoid Them
Many people continue to use the Spam button to opt out of emails, rather than bother to unsubscribe. They don’t care or realize that the Spam button works against you, the email marketer. They only know they don’t want to hear from you any longer and flagging your email as spam will make it go away. Knowing this, you’re probably not surprised to learn that marketing email results in more spam complaints than any other type […]
Video Email: 10 Tips for Getting Moving
Web video is hotter now than ever. YouTube gets 4 billion videos streamed every single day. Social media users share video on Facebook and other channels. Video is also an integral part of many B2B and B2C websites. This popularity and its power makes video a natural for giving email marketing an advantage too. Why does video get so much attention? In part, video as a marketing channel is a passive alternative to written content which […]
Ideas for Automated Email Content
If you’re not automating triggered emails to specific people in your database, you’re missing out some of the best response rates in online marketing.Timing and relevance are essential to opens and clicks. There’s no better example of good timing and good relevance than automatically sending a message to people whenever they complete an action that’s tracked on your system. Here are some opportunities to send automated emails to your audience.
22 Mobile Marketing Best Practices That Will Move You
ClickMail shares a list we’ve pulled together of the 22 most most important mobile marketing best practices for you to consider. Many of these best practices are less specific (such as optimum number of pixels, for example) but more of techniques to keep in mind for your overall mobile email marketing design and execution.
How to Respond to a Low Response Rate
One of the best things about email marketing is that it’s easy to measure the effectiveness of your effort. But it’s hard to analyze data if the numbers just aren’t there. Sometimes, an email tanks. However, that doesn’t mean you can’t still learn from it. There are several types of responses that are useful to measure. Unsubscribe Rate is a good thing because it can tell you that the recipients aren’t interested in your products or […]
Divide and Conquer: Strategies for Segmentation
If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing solution enables your relational database to generate messages using dynamic content for specific contacts on the fly, more power to you. But you can gain much […]
Improve Your Frequency by Improving Your Content
Frequency is a critical component of email marketing. Yet how often is too often? Send too many emails and you annoy, perhaps to the point of being marked spam. Email too little and you miss out, because your competitor got into their inbox at just the right time instead of you. There is no universal answer for the question, “How often is too often?” For a B2B company using email to promote an expensive, long sales-cycle […]
Over 1000 Marketers Have Used the ESPinator to Compare ESPs
Since we released our revolutionary tool for comparing email service providers last year, over 1000 email marketers have received a free online assessment using the ESPinator. Automatically comparing the features of 27 leading email service providers, the ESPinator is the first tool to offer email marketers a vendor-independent way to compare top email solutions. To use the ESPinator, you simply rate questions about email features or criteria based on how important they are to your email marketing program. The tool processes your ranking of the questions, […]