MAKE YOUR EMAIL SMARTER
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Going Mobile: Choosing Fluid vs. Responsive Design
Designing for mobile…it’s a hot topic because how and where people interact with email has changed. Today we are checking our email on mobile devices like smartphones and iPads while waiting in line at the bank or at the local espresso stand. We’re even checking email while at our kids’ soccer games, and–let’s be honest–during dull meetings too. The point is, we aren’t always at our desktops any longer, meaning you can’t be sure where your […]
Work That Inbox: What Email Marketers Can Learn From Networking
If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an industry-specific dinner, but they all have the same ultimate purpose: Connecting potential sellers and buyers. Effective networking is a skill. A friend calls the wrong approach to networking not-working. That’s what you’re doing when you go to a […]
Are Inbox Cleaners Necessary? Tips for Keeping Clutter Contained
Inbox clutter is a problem. And not only for the email marketing companies like ours trying to help their clients stand out in these crowded inboxes. No, this clutter is a problem for everyone, even us as email users who want to be more productive and less distracted. Spam is only part of the problem. There are plenty other types of emails that can clutter your inbox too, emails you do want to get, just not […]
Determine Your Audience’s Behavior Before You Design for Mobile
There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices. Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step back before we start on the design. Just because technology makes it easy doesn’t ensure technology makes it good. Designing your email […]
Beyond the Inbox: Email’s Place in the Bigger Picture
Formerly the shiny new marketing tool, email has been around for a long while now, and other shiny new marketing channels have sprung up, with much hoopla and bemoaning of the death of email. Email is far from dead, however. One only need to look at numbers to see it’s going strong with no sign of weakening. Even company growth numbers tell this tale. In a post titled, “Email’s Place in the Emerging Entrepreneurial Economy,” Simms […]
Be SMS Marketing Compliant With This Handy Checklist
Mobile is the new marketing medium. That you probably already knew, as you strive to make your email marketing program as effective on a tiny screen as a large one. Lucky for those of us in the industry, email solutions don’t have to adhere to a new set of regulations for mobile email marketing. The same rules apply. But what about SMS? SMS isn’t simply email shrunk smaller like the mobile marketing referred to above. Marketing via text is a […]
Morgan Stewart’s List of 101 Things You Could Be Testing
One of the advantages to working with so many email marketing companies and getting so much email is being inundated with so many emails. OK, that might not sound like an advantage. But from an educational and best practices standpoint, it is! That’s because there is always a great history of best practices advice, comparative analyses, and other information in our inbox, making the inbox a fantastically simple resource in an extremely complex industry. This morning here at ClickMail Marketing, we scrolled down and came across this gem of email […]
Is Your ESP Forcing You to Fly Blind? Know What’s Out There!
DM News recently reported on a Return Path study that finds over half (55 percent) of email marketers are essentially flying blind, because they lack the tools to be able to analyze their email data, segment their lists, or perform competitive analysis. 55 percent is a startlingly high percentage, given all the improvements in email marketing technology over the past few years. But many marketers may not be aware of the tools available in other ESP solutions, or they are unaware of (or do not know […]
Re-Ignite the Inactive With Incentives
Just about every business is challenged by inactive subscribers. You know, the people who signed up for your email at some point but seemed to have lost interest since. They don’t actually unsubscribe. They don’t do anything…at all. Because the un-engaged subscriber is un-lucky for you—as the ISPs look at your levels of engagement with recipients to determine the validity of your email—it’s necessary to either get these folks to re-engage or get them off your […]