MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
3 Goofs That Make Welcome Emails Unwelcome
Welcome emails are a chance to best way to make a good first impression and also an email deliverability best practice we strongly encourage. But these seemingly harmless automated messages can work against you if you’re not careful in using them, even as a best practice. Remember, a welcome email can help email deliverability by being anticipated, opened and possibly even acted upon. That shows the ISPs engagement, an increasingly important factor in measuring the validity of your email marketing messages. You […]
Common Sense Compliance: Tips for International Inboxes
In this international world and global economy, chances are someone from outside the U.S. will be on your in-house email list…or even a lot of someones. As the email marketer, the onus is on you to make sure you comply with the email marketing regulations of other countries. I wish we as an email marketing company could tell you that adhering to the compliance regulations of one country would ensure your compliance for all, but we can’t. We […]
It’s OK to Ask: Re-Activating Subscribers With a Question
How do you re-engage the inactive subscriber? That’s an oft heard question for those of us who spend every day involved in email marketing solutions. And we also offer this one to ponder: How do you know when someone is disengaged and inactive? How do you measure disinterest? Every one of us ignores emails at times…even emails from friends and family! Just because someone isn’t interacting with your emails doesn’t necessarily mean they don’t want to […]
Three Ways to Forego the RFP
Have you ever read an article and thought the writer must have you in mind? That just happened. The ever brilliant David Baker recently wrote about the challenges around RFPs, and we couldn’t agree more. A crucial part of our business model as an email marketing company works to help marketers avoid the snares and struggles of the RFP process–and the often disappointing (and expensive) results—when trying to select the best email service provider. We offer three ways to either […]
Re-Design With Care: New Design Dampens Email Deliverability
We probably don’t associate email design and email deliverability. Really, the latter gets us delivered and the former gets us results, right? No connection. Yes connection. Your subscribers get to know the look and feel of your email design and branding over time. They might not open nor click on every email offer, but they still recognize your email in their inbox, no matter your email design. So when you change that up and use a new […]
On Target Email Marketing Services: Triggered Emails and How They Work
Setting up clients to use triggered email marketing is among the email marketing services offered by ClickMail but we’ve found it’s not fully understood. So this past month, our CEO writes about triggered email marketing for the Email Critic, providing an overview useful for newbies and ninjas both. In this post on triggered emails, Marco discusses the most common types and how to use them. These include: The Welcome Email The Cart Abandon Email Confirmation […]
Is Your ESP Causing Your Deliverability Problems?
Maybe you thought it was the best ESP for your company when you started, but maybe now your deliverability isn’t what you thought it would be. Is your ESP causing your deliverability problems? Could be. Even the best email service provider isn’t really the best if they don’t have a noticeable and positive impact on your delivery rate. They might have the easiest interface and the clearest reporting, or the most helpful staff or perhaps fabulous training. But if that email service provider puts […]
Pining for Pinterest: Ways to Integrate Into Direct Email Marketing
I will make a confession right up front: I find Pinterest addictive. There I said it. I am borderline addicted to Pinterest. And I get how the images and sharing that make up Pinterest can be hugely beneficial for doing some of the best email marketing around when emailing a B2C audience. Pinterest makes it so easy to share images, that any business selling shoes, skis, furniture, recipe ingredients, pet care products, cars or even toothpaste could benefit from […]
Content as Email Deliverability Best Practice
Want an easy way to great email deliverability? Focus on great content. When people want what you’re sending, they await your emails and open them at a much higher rate than other emails. That engagement looks good in the eyes of the ISPs, improving your sender reputation, and they are more likely to let your emails through their gateways as a result. What is great content? Great content is relative. It could be funny cartoons. Or great […]