MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Actionable Calls to Action: Gone Is the “Click Here” of Yesteryear
Well, we do call it a call to action for a reason, so it’s probably time to retire the venerable ol’ “click here” and move on to something more action-oriented. In days of old when the web was new and email newer still, “click here” was all we needed. Now, however, we have email marketing html capabilities and the ability to “hide” clickable anchor text into our dazzling email designs. We also have buttons for our calls to action, pretty images and visually complex emails, with lots […]
Subject Lines With Staying Power
Question: How old is the oldest email in your inbox? Chances are it’s more than a few days old—maybe even more than a few weeks old. As I write this, I see the oldest message sitting in my inbox showed up over a year ago! This is one more reason for writing killer subject lines. Yes, you’re right to focus on getting set up with the right html email marketing software, but that software only helps you get […]
Casting a Net: How to Use Email to Generate Content
Just like a great email can start with great content, it can also work the other way around. As an email marketing consultant, one of my most surprising suggestions has been to use email campaigns as a way to feed the need for future material. A good content marketing strategy doesn’t just look out to the web, nor even into your soul. You can cast a net to your very own email list and see what […]
A Marketing Marriage! Email Expert Advice for Integrating Content and Email Marketing
Is your email marketing team working independently rather than alongside your content marketing team? Let’s marry the two together for a marketing win win! Why make such a claim? Because content and email are a match made in marketing heaven. They can give and take to and from each other in such a way that you get a bigger bang for your marketing buck…without a hike in your hours. Now that’s some kind of offspring! When […]
Keeping Tabs on Tablets? Five Tips for Better Tablet Marketing
First we had the smartphone to contend with, with its little tiny screen in a variety of sizes. We tackled that with innovative email solutions! Now email marketers have the tablet to contend with too. On the plus side, we have more screen to work with. However, we also have a different kind of interaction to consider. Just like a user interacts with a smartphone in one way and a desktop computer in another, consumers regard […]
How to (Easily) Get Ahead of Your B2B Competition
Shocking. Only 25% of B2B email marketers recently surveyed by Pardot test for mobile rendering. This email marketing consultant thinks that just might be a number that needs to change. One need only walk down the street or into a coffee shop to see someone checking email on their smartphone or PDA. In fact, I can’t think of a single business person who doesn’t regularly check their email on a mobile device, even in the middle of […]
Your Content Offer: Worth a Test!
The savvy marketer is constantly testing, striving to improve the email marketing ROI little by little through tweaks and changes that yield incremental results…which added together can equal one big result. Marketers typically test From names, subject lines, delivery days and times, offers and placement of buttons among other elements recommended by their email consultant. In this age of content marketing, B2B marketers have yet another element they can test: content! Consider all the different types […]
The World Is Getting More Visual, Is Email Keeping Up?
When content marketing first become a buzzword, seems nary a week went by that we didn’t see at least one article on the topic in our inboxes. Now Pinterest has taken content marketing’s place as the topic of choice, as articles about marketing with Pinterest show up several times per week. What does this mean to you? Well, add Pinterest to the rapidly growing number of tablet users, the continued popularity of YouTube and the photos […]
Increase Email Readership With These Blogging Tips
Reading through a MarketingProfs.com post about increasing blog readership, a lightbulb went off: These same tips apply to email! Below are the blog readership tips in the article, with my email consultant take on them. Warning: All of these suggestions are for subscriber-centric email marketing content, not sales-first email marketing content. If you’re not yet putting the subscriber first, these tips might help! “Publish original content only.” My email consultant take—For email, I would say that […]