MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Want Email Solutions? Try Random Acts of Kindness
We’ve all seen the bumper sticker telling us to practice random acts of kindness. Not many people actually do, but when you’re on the receiving end of such an act, you are full of warm fuzzy feelings and glowing all over. So why not make those warm fuzzies among our subscribers and customers? This could possibly be the cheapest of email solutions and the most effective. For me, I appreciate email marketing content that entertains, that […]
Which Metrics Matter to You?
While working on an upcoming post about email marketing metrics for the Email Guide blog, we were reminded again as email consultants that there are all kinds of metrics: the usual, the unusual and the not really measurable. And all of them matter. The usual include the following good and bad metrics, and you’re likely measuring these: Opens Forwards Click throughs Sales Bounces Unsubscribes Spam complaints But are you measuring the unusual? These factors reflect the […]
Suffer From Shortage of Good Content? Check Your Email!
Whoa. Turns out even an email marketing consultant can get a big surprise. Today’s? These numbers really caught me off guard: 37% of surveyed B2B marketers say their content isn’t good enough and 9% say they don’t have enough content: ‘Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions. ‘Among those 80%, content is the biggest […]
Every 60 Seconds, 14 Children Die of Hunger…Let’s Stop That
Some days it seems email makes the world go round, especially for folks like us, who are immersed in it every day. Then you get a wakeup call when something like this video shows up on your computer screen: The two-minute video is full of stats. Scary stats. Perhaps the scariest of all? Every 60 seconds, 14 children die of something related to hunger. Next week, you can take a break from the world of email […]
Beyond the Welcome Email: Keep Building That Relationship
The welcome email should be part of any and all email solutions because it is easy to do and highly effective. Why do we send welcome emails? Because they have high engagement rates, yes, but also to get the relationship off to a good start, right? After all, this is a relationship you are beginning, you hope, with this person who just subscribed or purchased. And being a relationship, you want it to be something that […]
Are You Answering Their Questions?
Think about your own behavior when you open an email, land at a landing page or head to a website. Most likely your first reaction is to ask yourself a question: “What’s in it for me?” This is a tried-and-true marketing technique for being sure you’re communicating effectively, one used by email experts as well as direct marketers using print, website designers and others. Yet it’s also a good one to revisit on occasion, to make […]
Defining the “Unengaged” Subscriber
We’ve been talking a lot lately about unengaged subscribers. It seems the whole email marketing industry has. But then someone asked the question, how do you decide when a subscriber is unengaged? And we realized that question needs addressing! As with so many things email, this question has no set answer. It is something your organization will need to decide…and decide you should because it’s not until you can recognize that someone is unengaged that you […]
What Will Email Look Like in 4 Years?
Normally I try to read everything by email expert Chad White that shows up in my inbox. So I am not sure how I missed this article by him from February describing what email will look like in 2016. But now that I did discover it, I highly recommend reading it. Why? Because it will help you lay out a roadmap for successful email marketing in the years ahead. The year 2016 might sound a long ways […]
Happy Email Independence Day!
Today is the day we celebrate our country’s independence here in the United States. It’s a day to reflect on the freedoms we enjoy and the battles that have won us those freedoms. Why not also take a minute to think about the independence your email marketing program could be enjoying? With all the testing you could be doing, sophisticated tools you could be employing, and email expertise you could be tapping into, your company’s email […]