MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Bring Your Emails to “Life” With Lifecycle Messaging
Has your email marketing team made the transition from batch-and-blast to lifecycle messaging? If not, your program could be suffering from low email deliverability rates or poor ROI. Rather than plug along with disappointing results, maybe your next move should be hiring an email expert. Or perhaps attending the BlueHornet Lifecycle Messaging Conference is just what you need to take your email marketing program to the next level. Lifecycle messaging is so much more than the […]
Head to Fabulous Florida for the Email Insider Summit
Spring is upon us! Winter is behind, and sunny days lie ahead. It’s the perfect time to plan a trip to warmer climes, to say goodbye to cold, gray days and hello to the warmth and sunshine summer will bring, to anticipate lazy days at the beach and even lazier evenings. It’s also the perfect time to get email marketing savvy by learning from email experts and consultants. And wouldn’t you know it? The Email Insider […]
The Role of Seed Lists in the Age of Engagement
Seed lists are commonplace among marketers, as one of the email marketing best practices email consultants recommend. However, with all the changes in our industry, at least one email expert is looking at the role of seed lists with an objective eye. George Bilbrey is president of Return Path and founder of the industry’s first deliverability service provider, Assurance Systems. He asks, “does seed list deliverability monitoring still work?” He asks, because with the changes in […]
Take Them by the Hand: How Your Email Marketing Can Lead People to Sales
Wouldn’t our jobs be easier if we could personally sell to each of our subscribers, taking them by the hand and walking right over to the TVs we’re selling or the webinars we’re promoting? Time consuming, yes, but that hands on approach sounds just a little appealing, doesn’t it? Even for us email consultants! Recently we posted about MECLAB’s Managing Director Dr. Flint McGlaughlin’s description of the new sales funnel, and the gravity we work against […]
The New Sales Funnel: Upside Down and Subscriber Centric
What’s wrong with this picture? If you’re an email marketer, you might think of it as a sales funnel and therefore see it as upside down, with all your leads falling out rather than in. However, according to MECLAB’s Managing Director Dr. Flint McGlaughlin, it could be there’s nothing wrong with this picture at all, because this is the new sales funnel model. In this video from MarketingSherpa’s Email Summit 2012, GetReponse’s Jim Ducharme interviewed Dr. […]
Are You Irritating Customers With Any of These Six Annoyances?
Even for an email expert, this mode of marketing via the inbox can be a tricky thing. No one gets a 100% open rate 100% of the time. No one gets that kind of click-through rate or email marketing ROI either. There are simply too many variables, otherwise known as customers. As the saying goes, you can’t please all the people all the time. That’s why the 100% anything in email is a Holy Grail, not […]
Ready to Be Email Expert? Master Email Marketing Now!
Ready to take the next step to become an email expert? MarketingProfs.com is ready to take you there. Introducing the Email Marketing Master Course, starting tomorrow, March 15th. Launch your email expert training tomorrow through the 28th, with online classes and a whole plethora of additional resources you’ll turn to now and in the months to come. In just 13 classes, you’ll master subject lines, email copywriting, strategy, segmentation, list growth, list hygiene, how to improve […]
Sometimes Being Email Real Is as Good as Being Email Expert
As email consultants, we can get so wrapped up in the minutia of metrics and the details of delivery that we forget sometimes all you need is to be real. A recent shipping confirmation email proves this point. Although the email did not come from a real From address, meaning a real person’s name, and the email was a plain, text one, it was very “real” feeling in tone and content. This email did a lot […]
Don’t Send Email Just to Send Email
Usually people subscribe to your emails because they want information. This is particularly true for B2B marketers, with the longer sales cycle that requires an education period. But it’s also true for B2C marketers whose prospects seek information along the lines of special offers and pricing. It’s still information, whether it’s tips, recipes or coupons. Understand that that’s the mindset of the subscriber: They are handing over an email address to you, and that email address […]