MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
What’s That Subscriber Really Worth? Crunch the Numbers Now
This is very nice! A straightforward formula for determining the value of your email subscribers from Forrester Research, illustrated at MarketingProfs.com. The formula considers the time and the cost of generating revenue from a subscriber, and helps you determine what that revenue might be, to make sure both your time and your money are well spent. Granted you’ll still need some hard facts and figures at your finger tips to run the numbers, but doing so […]
Are You Still Waffling on Welcoming?
Are you still waffling on welcoming? Welcome emails, that is. If so, you might click through to our CEO’s latest posting on the Email Critic blog, where he gives 12 reasons to use a welcome email for higher email marketing ROI. A welcome email has so many reasons for being—in addition to offering boost to your email marketing ROI—that not using one is like saying you don’t want your email marketing program to make money. One […]
The State of Email Marketing for Small- to Mid-Sized Businesses
Email marketing tends to work a little differently for the small- to mid-size business. Compared to a mega corporation with millions of names on their in-house email list, the coffee shop on the corner and the printing plant just outside of town don’t have the means—or the needs—of the big businesses when it comes to email marketing. But they don’t have to. Smaller businesses can reap just as many rewards as big ones when it comes […]
Will This Group Hit “De Mark” to Stop Phishing?
You know the saying one bad apple spoils the bunch? It’s true for apples. And it’s true for email marketing too. Anything that makes consumers suspicious of email is bad for all of us, no matter how rigidly we adhere to email marketing best practices or how squeaky clean our sending reputation. Phishing is one of those bad apples. When the bad guys are phishing, they are trying to get user names, passwords, account numbers and […]
The New Trend: “Servant” Marketing From MarketingSherpa
Direct marketing, inbound marketing, permission marketing, content marketing and, of course, email marketing. You’re familiar with all of those. But as marketing continues to evolve, so too does the way we refer to—and think about—it and email marketing best practices. Introducing “servant” marketing, the trend featured in the just-released excerpt from the Email Marketing Handbook: Second Edition. Dubbing it “servant” marketing turns marketing itself on its head, fully and finally, perhaps, shifting the focus to a […]
The Age of Engagement: What Does That Mean?
What’s your focus as an email marketer? If you’re paying attention, you know we’ve moved past the rule of relevance into the age of engagement. We know the reasons for engaging subscribers: improve email delivery, increase sales, encourage social sharing. But what does it really mean to engage? Let’s think about what it means to engage. Below is the word as defined by FreeDictionary.com: 1. To obtain or contract for the services of; employ: engage a […]
(Heart) Your Subscribers…Today and Every Day
Today is Valentine’s Day, a day about love: love of spouse, love of family…and—for email marketers—love of subscribers. Yep, February 14 is a great day to remember how much you appreciate these people who willingly get your marketing messages. In fact, every day is a great day to show some subscriber love! With email marketing, showing appreciation and consideration for your subscribers is so easy, there’s no reason not to do it. With this blog, we’re […]
Standard Email Metrics Why? Because It’s not all the S.A.M.E.
We see it as an email marketing agency just about every day: A marketing team tries to choose a new email service provider (ESP), yet is frustrated by the apples to oranges comparisons one must make in an industry that lacks standardized metrics. That’s why we publish and keep up-to-date our Digital Marketing Solutions guide. And it’s the motivation behind our creation of the ESPinator online ESP selection tool. Providing you with these tools ensures your […]
For Better Subject Lines, Test Big, Test Thoroughly
Loren McDonald of Silverpop is right on target with his article about subject line testing (Subject Line Testing: Tips for Getting It Right). A couple of his tips really jumped out at us, however, as worthy of emphasizing. As an email marketing agency, we are adamant about encouraging our email marketing clients to test, test and test again. From the subject line to the call to action to the email design to every other variable, we […]