MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Hobnob With Hundreds at Email Summit 2012
Are you headed to Vegas this week for MarketingSherpa’s Email Summit 2012? If so, you’ll be in good company…very good company. Very good and very big company: Last year, 826 email marketers attended the event! And this year, the organizers expect an even bigger turnout. Can you imagine? Almost 1,000 of your email marketing peers, all learning together, networking, sharing stories and making great connections that will last months and even years after the conference ends. […]
Walk a Mile in Your Subscriber’s Shoes
You know the saying about walking a mile in someone else’s shoes? It’s meant to help you develop empathy for another person. You will understand where they are coming from if you walk a mile in their shoes, or “climb into his skin and walk around in it” to quote To Kill a Mockingbird. Developing empathy for your subscribers might go much farther than a mile. As I write this, I have just had a visit […]
Engage in Every Channel, a.k.a. When Not to Copy/Paste
With all the channels available to us now as email marketers, we have a lot of communicating to do…which could trick us into thinking shortcuts are okay. In business, shortcuts are often shorthand for “bad idea.” Let’s consider our cross-channel marketing for a moment, for example. If you’re marketing to your customers via email, direct mail, Facebook/LinkedIn, Twitter and blogging, you might be tempted to copy and paste information from one place to another to save […]
Five Signs It’s Time for a New ESP
Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could be a temporary relationship. As much as you might like your ESP, as long as you’ve been doing business with them, there still might come a time when staying with the ESP you know so well could mean […]
What Happens in Vegas…Will Stick With You in a Very Good Way!
This is one time when what happens in Vegas need not stay in Vegas: MarketingSherpa’s Email Summit 2012. This time, we hope what happens in Vegas sticks with you in a very good way. Taking place February 7th through 10th, the summit promises to be overflowing with email marketing expertise, experience and education…all designed to head back to your office with you, to be implemented in the coming months as you improve your email marketing program…and […]
Email: The Foundation of all Online Marketing
Although we’re an email marketing agency, we’ll be glad to see this month—and all of the 2012 predictions that came with it—come to an end. We must stay on top of the changes in the email marketing industry and the predictions help us to do so, but we are ready to get down to the business of email marketing ROI once again. Why? Because one constant remains throughout all those predictions: Email is the foundation upon […]
Email Marketing Best Practices: Pull the Trigger and Stop the Sends
Not only was Trigger the name of Roy Roger’s trusty steed, a horse with a lot of tricks up his sleeve. It’s a key word for email marketers in 2012 as well…and it might be a trick you want to keep up your sleeve for improving ROI in the year ahead. We all know about overcrowded inboxes, email-weary consumers, and overzealous marketing that sends emails far too often. The answer is to send fewer emails by […]
The Power of an Apology: Four Tips for Making Things Right Again
Driving through town the other day, I saw the following on the sign outside a church: “If you have to have the last word, make it ‘sorry’.” That simple word little five-letter word might seem overly humble at times and might even be hard to say when you’re feeling you’re right, but that same simple word packs a lot of punch. It smoothes over hard feelings, heals hurts and makes things okay again. It’s a word […]
When a Dirty In-House Email List Costs the ISPs Money, It’s Time to Clean Up!
If your in-house email list hasn’t had a good scrubbing lately, it’s time to clean house. A clean list has always ranked high among email marketing best practices, but now even more so as ISPs crack down on email marketers who waste their time…and their money. As an email marketing agency focused on numbers and deliverability, we understand that it’s hard to see the size of your list shrink when bad or dormant email addresses get […]