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Experience + Expertise = Smarter Email Starts Here
Three of Our Team Offer One-on-One Coaching at Email Summit 2012
As if MarketingSherpa’s Email Summit 2012 didn’t offer enough quality information and learning resources to tempt you to Las Vegas from February 10th to 12th, consider this: You’ll be able to get one-on-one coaching too. That’s right. In addition to the sessions and speakers–plus networking with your email marketing peers—you’ll be able to delve deep into your organization’s own individual email marketing challenges by sitting down with an expert to discuss one of 12 different topics: […]
Welcome Emails Engage!
Do you know the capitalist adage about business, “If you’re not growing, you’re shrinking”? It means your business must constantly be on a growth curve, never stagnant because stagnant is the same as stuck and falling behind. In today’s world of email marketing, we might alter that adage to say, “If you’re not engaging, you’re losing.” Strong language, yes, but it makes the point that we have entered the age of engagement. As social networking has […]
Email Marketing in 2012: A Few (More) Predictions for the Upcoming Year
One thing about being an email marketing agency: One must always have a finger on the pulse of and an eye on the blogs of the industry! Email is blessed with so many knowledgeable, insightful people who can look at the big picture and help guide our everyday strategic and tactical decisions. ClickZ is a wonderful resource for this kind of insight. In particular, ClickZ’s latest blog by David Daniels has some predictions for you for […]
MarketingSherpa Recognizes ClickMail as Content Marketer
MarketingSherpa, has re-posted a blog from February 2011 about our ESPinator email selection tool. Back then, MarketingSherpa called out our newly launched ESPinator tool as an unusual and compelling example of content marketing: that is, content of value one can provide to prospects and customers as a form of marketing. Usually marketers think of videos, ebooks, blogs, articles, whitepapers and the like when planning a content marketing strategy. But online tools like the ESPinator are also […]
The Funniest Unsubscribe Ever
This year is my year to unsubscribe from the many email lists I’ve somehow made my way onto. Or should I say unwillingly been added to? Email lists can be like blackberry bushes: Just as the blackberries slowly but surely creep into one’s yard and take over, company lists seem to slowly get hold of one’s email address so your inbox clutter increases as slowly and surely as the blackberry vines. Then one day you look out […]
Christmas Cookies and Email: Lessons to Be Learned!
Here at ClickMail, we might be gearing up for a busy year as an email marketing agency, but we take the time to enjoy Christmas cookies! Baking and eating the seasonal delights got us thinking—as usual—about a mouth-watering analogy, how we can learn from Christmas cookies and baking and apply those lessons in 2012. The symptom: Missing ingredients If you’ve ever been halfway through baking cookies and realized you would need to run to the store—again—you […]
Oldies but Goodies: Top Email Advice From Past Posts
It’s that time of year, one of looking forward to what’s to come while looking back and taking stock of what’s been. It’s with this retrospective thinking that we took another look at the many posts our CEO has written for the Email Experience Council (EEC). Over the past two years, Marco has contributed invaluable information to the esteemed EEC blog, information still valid and useful on the eve of 2012. Below you’ll find a list […]
Mobile Marketing: New Report Has Stats You Need Now
Is 2012 the year you tackle mobile marketing in earnest? Definitely download the new mobile email marketing report. You’ll get statistics that matter and can guide your mobile marketing plan. The “Mobile Email Opens Report” from Knotice, offers crucial data for marketers because the mobile email open rate is a measurement of email opens occurring on mobile devices and tablets compared to the opens on desktops and laptops. It’s not your typical open rate measurement, comparing […]
Avoid Common Email Marketing Mistakes With This Timely Advice
December is coming to a close as the year 2011 winds down. And that means now is the time for taking stock of your email marketing program. Don’t worry, we aren’t going to give you any overwhelming challenges or painful to-do lists, not with the holidays upon us. No, we’ve got some great, concrete advice for you to get your email marketing program off to a successful start in 2012 with not a lot of effort. […]