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Three Common Email Marketing Challenges and How to Tackle Them
In our last blog post we wrote about the upcoming can’t-miss Email Marketing Summit 2012 from Marketing Sherpa. If you attended last year’s summit, you know how valuable it is, and this year’s is shaping up to be the best yet. One of the most important insights from last year’s summit was a roundup of the most common email marketing challenges to plague email marketers, and how to handle them. These are just a few of […]
Don’t Miss Marketing Sherpa’s Email Marketing Summit 2012: Register Today and Save!
If you’re starting to plan your schedule for 2012, make sure to block out February 7-10 for Marketing Sherpa’s Email Marketing Summit 2012 in Las Vegas! This is the world’s largest vendor-neutral, research-based email marketing event so you definitely don’t want to miss it. And save $700 on the registration fee, as a ClickMail Marketing blog reader (details below)! Marketing Sherpa writes: “This year’s Summit is shaping up to be the best yet as we have a […]
Growing Email Services Provider ClickMail Marketing Ranks On Yet Another List!
Email services provider ClickMail Marketing, offering the nation’s largest selection of email service providers (ESPs), has made yet another list! As recognition for our rapid growth over recent years, we’ve been ranked as being one of the fastest growing private companies in the United States. In September of this year, Inc. Magazine announced that ClickMail made its estimable annual list of 5,000 fastest growing companies, joining ranks with other notable companies like Intuit, Microsoft, Timberland, Patagonia, and Oracle. […]
5 Holiday Best Practices for Increased Email Deliverability
‘Tis the season… for email marketing campaigns to ramp up! Which means increased promotions, increased email volume, and, unfortunately, increased subscriber fatigue. How do you ensure that your emails stay on your email subscribers’ “Nice” list, keeping your email deliverability rates high, and don’t migrate onto the “Naughty” list – resulting in unsubscribes or worse? Here are five simple but powerful holiday-themed email marketing best practices to keep in mind: 1) Fulfill email frequency wishes: This […]
ClickMail Marketing named one of America’s 13 Fastest Growing Email Marketing Companies
After reaching #2,109 on the esteemed Inc. Magazine’s list of 5,000 fastest growing companies, ClickMail Marketing has been further honored as one of the top 13 fastest growing email marketing companies in America, as noted by EmailExpert.org. As Shar VanBoskirk, vice president and principal analyst at Forrester Research, Inc., wrote in a April 2011 report entitled The Future Of Interactive Marketing: “Interactive marketing has come a long way in a short time… and now represents 15% […]
Improve Email Deliverability Through Optimal Email Frequency
It’s one of the top questions to plague email marketers: “What’s the best frequency for email marketing to optimize response rate?” Is there an generalized optimal email frequency: once a week, once a month, once a day!? Is less more or or is more more?! As you might have already guessed, one of your best email deliverability tools isn’t actually an email delivery tool at all. It’s actually a skill: it’s knowing when to email people […]
Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails
What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for your subscribers and the actions they take. Remember, with the increasing interactivity between social media and email, never has connecting with the consumer been more important. And adding thank you emails to your email marketing best practices is […]
Email Marketing is Like Dating: Woo ‘Em and Keep ‘Em Interested
As an email marketer, sometimes it can feel like you’re talking to yourself. Right? You craft interesting, relevant, compelling messages, and send them out to the universe, and unless you’re actively engaged in monitoring the results (and you should be) you are probably already onto the next email marketing campaign, considering the best approach, how to win new subscribers and entice your current subscribers to follow through to convert. Are your subscribers into you? Or not? […]
Email Service Providers vs. In-House Email Solutions? An At-a-Glance chart shows ESPs come out on top.
As a value-added reseller of Email Service Providers and email-related services, we at ClickMail Marketing often think about what percentage of email marketers turn to advanced solutions providers to deliver their campaigns, and which firms continue to deliver their email marketing campaigns via in-house tools. A recent MarketingSherpa chart outlines these statistics, following a recent survey of more than 1,000 organizations. After taking a glance at the chart, I have to say, we weren’t surprised. With […]