MAKE YOUR EMAIL SMARTER
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Email Marketing: Still High Value Amidst Social Sphere
Even while social is getting all of the love, and there are endless discussions, newsletters, e-books, blog posts, and consultants that revolve around maximizing your social engagement impact on sites like Facebook, Twitter, Google+, LinkedIn, email manages to remain more relevant than ever. As an email marketer, don’t be disheartened: never lose sight of the value of email. Just remember: it’s actually because of social media that email marketing holds its power. While the purpose of […]
“It’s not you, it’s me” Reasons Behind an Unsubscribe
(Updated July 2018) Just as it’s hard not to take personally the sit-down conversation over a glass of wine that often begins with: “we need to talk” and ends with: “it’s not you, it’s me,” seeing a former subscriber go strikes a very familiar emotion-cocktail of confused/hurt/angry/dumbstruck feelings. But as with breakups, each goodbye offers an opportunity to learn from the experience and make improvements. These are the most common reasons your subscribers may choose to […]
Expand your social reach by smart measurement and management
Returning from Connections 2011, we’re catching our breath and taking the time to reflect on the key messages and new trends in email marketing this year. And nothing stood out more than the importance of integrating your email marketing with your social campaigns to engage your social audience. After all, your social media following have the ability to encourage your audience to make a purchase or choose not to buy a certain product. Because some people […]
Mobilizing your Emails via a Mobile Mentality
(Updated July 2018) As email marketers, we know you strategize your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But today, though we’re talking about mobilizing, we don’t mean “to assemble or organize, to prepare, as for readiness,” which is our current dictionary’s definition of the term. Trust us, in five years, there will be another entry in Miriam-Webster’s, or at least the email marketing […]
Five New Ways to Integrate Social Sharing Into Your Email Marketing Campaign
People are more social and sharing more than ever these days, and we’re not talking about online dating. Social media has gone from the fun and quirky time waster your college-age nephew holed up with instead of writing term papers to one of the most important communication strategies every company from your favorite local mom and pop shop to market-dominating multinational corporation now integrates into their marketing platform. And the social media sites abound: Facebook, Twitter, […]
Always Proofread Before Sending
Recently, we wrote about how typos and spelling errors can kill your email marketing campaign faster than you can say “Oops, I forgot to use spell check!” But we didn’t talk about the best ways to proofread. After all, spell check doesn’t catch every spelling error, wrong word choice, or grammatical misstep. Unfortunately, some things in email marketing still must be done manually, and proofreading is one of these details. Email marketing best practices demand that […]
Email Preview Panes Mean Less Must be More
These days, the majority of email users (around 70%) view their email messages via preview panes, making it even more critical that your email subject lines and first couple lines of body text make a statement. Preview panes make checking email more efficient for users, ensuring they can get a snapshot of each message immediately, without having to open each message first. More and more, users are feeling inundated with emails overwhelming their inboxes, so they […]
ClickMail Marketing Honored as One of the Top 50 Fastest Growing Private Companies in Silicon Valley
ClickMail is proud to announce that the Silicon Valley/San Jose Business Journal has ranked ClickMail Marketing as one of the top 50 fastest growing private companies in Silicon Valley. This is the second time ClickMail’s growth has been recognized by a major publication in recent weeks. Previously, Inc. Magazine ranked the email marketing vendor 2,109 on a list of the 5,000 fastest growing companies. ClickMail will be recognized by the Silicon Valley/San Jose Business Journal at […]
3 Simple Ways to Strengthen Subscriber Loyalty via Email Marketing
As an email marketer, you are undoubtedly familiar with the upward stages of customer loyalty: Prospective -> First-time subscriber -> Customer -> Advocate Occasionally, your subscriber won’t make it to customer (“unsubscribe”) or your customer will become inactive (automatic email delete, decreased email opens, decreased/no click-throughs). Aside from the obvious important “hook” point to get your prospective to subscriber with email marketing best practices, these are other points in the customer life-cycle at which you as […]