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How to Kill an Email Marketing Campaign: Typos and Grammatical Errors
We talk a lot about killer content, well, making your email marketing campaign killer. But while uninteresting, generic, too-long or too-technical content can hurt your email campaign, there’s nothing that will kill your email marketing campaign faster than an email with spelling errors. I’ve always suspected that typos, spelling errors, and to a lesser degree, punctuation and grammatical errors hurt the sender’s reputation, and ultimately, the bottom line. A single error in an email looks sloppy and unprofessional, and […]
What Keeps Email Marketing Relevant Amidst the Social Sphere?
Lately, buzz isn’t buzz unless it contains the word “social.” Social media, social sharing, and social sites are getting all the attention while email marketing is ignored. But is email marketing fast going the way of the pony express (which is to say, down the road to extinction)? Absolutely not. In fact, thanks to social media and all of other social sites proliferating daily, email marketing is more powerful than ever. The purpose of email marketing […]
ClickMail Marketing Named One of Fastest Growing Companies
We are so proud to announce that Inc. Magazine has ranked ClickMail Marketing #2,109 on its annual list of 5,000 fastest growing companies. We are happy to join other notable fast-growing companies recognized by Inc. magazine like Intuit, Zappos, Microsoft, Jamba Juice, Timberland, Patagonia, Oracle and more. ClickMail strives to stay abreast of the rapidly changing world of email marketing and brings the latest in new services and email technology to our clients. From building an […]
Only 200 spots left! Connect with the Power of Email Marketing at Connections 2011!
The past few weeks around ClickMail offices we’ve been gearing up for the ExactTarget conference, Connections 2011: Power of One, in Indianapolis, IN from Sept. 13-15. There are only 200 spots left, so it’s now or never to register, for a chance to learn about the power of positive change through connection from keynote speakers CNN anchor Soledad O’Brian, the founder of Wikipedia, and Aron Ralston (the climber who inspired the Oscar-nominated film 127 Hours). We […]
Relevant and Specific Subscriber Data Mining
In our last post, we spoke about the value of using email preference centers to ensure subscriber-centric relevance in messages and frequency. But another important issue to consider when setting up email preference centers is the kind of data you’re gathering from your subscribers. A well-designed email preference center isn’t just an opportunity to listen to your subscribers tell you what they want, but also a good opportunity for you to gather information about them (within […]
Email Marketing Best Practices: Listen to Your Subscribers’ Preferences!
In today’s world of email engagement, effective use of a preference center has to be at the top of your email marketing best practices toolbox. As early as last year, we discussed the importance of using preference centers to improve email deliverability, which by this point, we all know is of critical importance to email marketing ROI. When you show your subscribers that their preferences are important to you, you are implementing subscriber-centered email marketing best […]
First Impressions: How Typography Helps (or Hurts) Your Email Marketing Campaign
We all know it’s inner beauty that really counts, but unfortunately, we form a first impression in less than two seconds, based entirely on superficial appearance and presentation. And, like it or not, first impressions influence our beliefs and ultimate receptivity to the whole. Wait, you didn’t think we were talking about people, did you? While the power of first impressions upon meeting others is undeniable, the same principle applies to email campaigns. You might have […]
Email Deliverability: A Do’s and Don’ts Guide
As we’ve discussed often, a sent email is not necessarily a received email. In fact, an estimated 20 percent of all emails sent in North America never even reach the inbox. This is a truly unfortunate waste of all the time and resources that you’ve spent crafting engaging and relevant messages! In fact, you know your customers would actually benefit from your messages, if they were able to actually see them. Ultimately, reputation is king in […]
Join us at Connections 2011 from Sept 13-15 in Indy!
We are excited to be attending the ExactTarget conference, Connections 2011: Power of One, in Indianapolis, IN from Sept. 13-15. This conference is all about using the power of connection to affect positive change. As email marketers, we all know how one idea can spread through effective email marketing best practices and possibly even grow into a world-changing phenomenon. This concept is even more accessible today with the “viral” and immediate nature of social network connectivity; […]