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Cheat Sheets for Email Marketing Best Practices, Beginner or Advanced
Your email marketing experts at ClickMail have been busy pulling together some useful guides for you! Just posted on our website, you’ll find a some checklists for those new to email marketing and email marketing best practices, and for those of you that are more advanced, a cheat sheet to help you optimize your email marketing. Your Email Marketing Beginner’s Guide gives you: Best Practices for Building an “Email Friendly” Template A Last Minute Email Marketing […]
Improve Email Deliverability With FreshAddress and ClickMail
The place to start when you need to improve email delivery—after making sure you have the right ESP for you, that is—is with your in-house email list. To impact your email marketing deliverability in a positive way, your in-house email list must be two things: 1) permission-based through your sign-up process, and 2) clean, with hard bounces and unsubscribes removed on a regular basis. It can be hard to say goodbye to those bad addresses though, […]
Beware the Lure of the Exclusive Offer!
Exclusive offers: How exclusive are they, really? Be careful with the word. Be careful with the offers. You want your offer to mean something, not nothing. Here are three reasons for keeping exclusive offers elusive. Offering deals in exchange for email addresses is standard email marketing best practices. You can’t expect something for nothing, and an email address has value. You must offer something of value in exchange for it. Hence, the email best practices around […]
The Latest in Email Marketing Best Practices: Me-Mail!
In a recent article, David Baker lists M-Email as one of the five fundamentals he’s talking about. Not that his five fundamentals aren’t, well, fundamental, but what really caught my eye was just that: M-Email. My eyes read it as Me-Mail. And it all clicked. All of the email marketing best practices we talk about in this email marketing blog suddenly had a whole new meaning. Email has become—or is fast becoming—me-mail. Me meaning me and […]
Testing 1, 2, 3: When an A/B Test Isn’t a Test at All
As an email marketing vendor, we see a lot of email marketing best practices being used…and plenty more neglected due to lack of understanding. The A/B split test may help optimize your email marketing campaigns, but is often an email best practice misunderstood by email marketers, so here’s a little refresher on how, why and when to do it… An A/B split test, is comprised of 2 (or more) versions of an email where one thing […]
In a World of Shiny New Marketing Methods, Email Still Ties It All Together
It’s funny. It seems like for every hot new topic that hits the marketing world, there’s a crucial place for email, most recently with social media and content marketing. You can be talking about blogging and I can be telling you how email integrates with and supports it. You can be talking Facebook and I’ll tell you the same thing. Content marketing? That too. What makes email a critical part of all these new marketing methods? […]
Email Marketing Best Practices: Two Tips for Transitioning to a New ESP
Whether you’re searching for a new ESP or you’ve already found one, you’re going to be making the Big Move at some point: the move from one ESP to another. I have two words to help you with what can be a challenging transition: patience and preparation. If you’re patient and you’re prepared, the move to a new ESP will go faster and smoother than if you’re in a hurry and not really ready. Be patient. […]
Are You Dissing Your Subscribers? Find Out With This Quiz
Here’s a fun way to evaluate how well you’re adhering to email marketing best practices: Take this quick quiz by Bluehornet http://www.bluehornet.com/articles/full/email-deliverability-quiz. This Email Deliverability Quiz will test your level of respect for your subscribers with five questions, each with three possible answers. With easy questions that take no time to answer like how many clicks does it take to unsubscribe and how you determine frequency of email marketing, you’ll wiz through the quiz. Then see […]
Use This Guide When Choosing an ESP, Email Marketing Vendors
“Your guide was useful in terms of keeping us aware of issues that we needed reminding about as we extend our use of email marketing. I must compliment your company on producing such a readable synopsis of the important issues. Many thanks and keep up the good work.” The praise above comes from a recent user of our annual Guide to Choosing an ESP. They had downloaded the ESP guide to help in their search as […]