MAKE YOUR EMAIL SMARTER
Experience + Expertise = Smarter Email Starts Here
Is Gmail’s Priority Inbox an Issue?
Earlier, I blogged on a useful article BlueHornet published on dealing with the issue of Gmail’s Priority Inbox. It’s a great article with great email marketing best practices for mastering the filtering of Gmail. (URL here for earlier post) What I’m not sure about is how much of an “issue” Gmail’s Priority Inbox really is. After literally years of using Outlook, I started using Gmail in March so I’d have a better understanding of how it […]
Email Marketing Best Practices: Tips for Getting Noticed in Gmail’s Priority Inbox
Is getting through to your Gmail users a challenge for your organization? Then you’ll be glad to know BlueHornet has published a handy article on email marketing best practices for Gmail. It’s a useful article for marketers seeking out email marketing best practices to work around the Priority Inbox issue. The advice is spot on. Two pieces of advice in particular stood out to me as email marketing best practices to adopt. BlueHornet points out that […]
Improve Email Deliverability: This Timing and Frequency Tip Sheet Will Help
One of your best email deliverability tools isn’t an email delivery tool at all. It’s the ability to email people at the right time with the right message. How does that improve email deliverability? When you consistently tell people what they want to hear when they want to hear it, your emails are welcomed, not ignored or reported as spam…both of which can work against your reputation and cause email delivery problems. For advice on how […]
Tips for Ramping Up With a New ESP and IP Address
Starting out with a new email service provider (ESP) will likely mean some growing pains as you make the transition. To prepare you for the move, be prepared for the switch to a new IP address too. As with the switch to the new ESP, the new IP address will require some ramping up as well. Remember that this isn’t an overnight event. Unfortunately, you don’t get to flip a switch and have all the ISPs […]
A Comprehensive Guide to Email Design and Coding Best Practices
Here at ClickMail, we’re primarily a value-added reseller of ESPs and an email deliverability consultant. However, we also offer email design and technical services, so we keep up with what’s going on in the world of email marketing best practices for everything, including email design and coding. The newly published “Email Design and Coding Recommendations” guide from Responsys is by far the most detailed email design and coding guide I’ve seen to date. It covers not only […]
Trends in SMS Mobile Marketing
As email marketers, we might find the sexiness of HTML email too alluring to pay much mind to SMS as a form of mobile marketing. However, now that 90% of the U.S. population owns a cell phone, you should take the time to see if mobile marketing via SMS should be part of your overall plan. Among the trends we’re seeing in SMS mobile marketing is location-based marketing. If, for example, you know your customer just […]
How to Keep Your Drip Campaign From Being an Annoyance or Ignored
You know the drip drip drip of the leaky faucet that keeps people up at night in comedy shows? Sometimes it’s not the faucet, it’s the email marketing drip campaign that’s keeping someone awake…usually a marketer! Beyond the challenges of the offer, email design and email copywriting that all must be figured out (and tested!) for a successful email marketing drip campaign is the drip. Er, I mean the frequency. How many emails how often? The […]
Email Marketing Best Practices: Know Your Social Goals Before You Start
The world seems to be all about social media now: Facebook, Twitter, YouTube, Digg, LinkedIn, Flickr…so many social networks! So many places you’d love to connect with via your email marketing program! Go social with email, yes! And have more success when you’re clear on your goals before starting. What is the purpose of social media marketing? For your business it’s most likely two-fold. On the one hand, you’re deepening customer engagement with your social media […]
Email Lessons Learned: Even Abandoned Cart Emails Require Testing
Triggered email is definitely getting a lot more press these days! Are you doing triggered email? Some experts say if you’re only going to do one kind of triggered email, make it an abandoned cart triggered email. Here at ClickMail, more and more of our email marketing clients are doing abandoned cart emails. And we’re learning that the email marketing best practices around triggered emails are like anything email: They require testing, testing, testing. One of […]