Expert blog posts on email analytics topics including email campaign metrics, email reporting, email marketing analytics, email campaign analysis, email analysis tool, email analysis, email tracking, and email marketing metrics.

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!

2021-11-09T21:04:27+00:00

Now that the deluge of 2015 predictions has begun, the timing of this MarketingSherpa.com article couldn’t be better, because it gives me the opportunity to add yet another prediction to the mix: that third parties are going to be critical to the development of easy-to-use email reporting tools. Because the article shows, the demand for such tools is there! The team at MECLABS combed through a data set of 208,551 answers submitted via our online ESPinator, […]

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!2021-11-09T21:04:27+00:00

Use Email Analytics to Find Those Monsters Under the Bed

2021-11-09T21:04:35+00:00

We are definitely in a Halloween-y mood here at ClickMail. Maybe it’s because we have so many kids of trick-or-treating age who are getting antsy about the upcoming event. Or maybe it’s because Halloween is popping up all over as people change their Facebook profile pictures to the creepy ones taken last year, and every kind of store seems to carry the season’s decorations. (Or maybe we just want candy?!) Regardless of the reason, this October […]

Use Email Analytics to Find Those Monsters Under the Bed2021-11-09T21:04:35+00:00

Email Analysis Should Guide Marketing, Especially When Switching ESPs

2021-11-09T21:05:15+00:00

Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being migrated to, the default mentality is to bring everything over wholesale: all the automations, past emails, subscriber data, etc. However, that kind of “bring all the […]

Email Analysis Should Guide Marketing, Especially When Switching ESPs2021-11-09T21:05:15+00:00

“Click!” Why Your CTR Is Only Part of the Email Reporting Story

2021-11-09T21:05:19+00:00

Ah, the click-through rate! The number by which we want so much to gauge the whole success of our email campaigns! Beyond the inboxes, beyond the opens, this is what we live for—seeing how many people were interested enough to click on a link in our email! Yes! But as with so many things email, the click-through rate can be deceiving. So beware this aspect of your email reporting. Your click-through rate, or CTR, is only […]

“Click!” Why Your CTR Is Only Part of the Email Reporting Story2021-11-09T21:05:19+00:00

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices

2021-11-09T21:06:26+00:00

You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study on the real cost of unsubscribes when email frequency increases. The belief of many marketers is increasing email frequency will increase […]

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices2021-11-09T21:06:26+00:00

Why You Need an Email Analysis Tool and What to Look for

2021-11-09T21:06:29+00:00

Yes, there’s a growing mass of data out there. And increasingly, email marketers realize collecting data isn’t enough. You’ll need to tap into some email analysis in order to learn from and act on that data. But despite the increasing importance of data, marketers are still lacking the tools. Here’s why a tool matters, and what to look for in one. Marketers are recognizing importance of analysis In addition to recognizing the need for data, marketers […]

Why You Need an Email Analysis Tool and What to Look for2021-11-09T21:06:29+00:00

Email Reporting: How to Use Your Data to Its Full Potential

2021-11-09T21:06:32+00:00

Collecting data—now that has become the easy part. I’d guess most, if not all, businesses these days are actively collecting customer data, from the mom-and-pop coffee shop to the Fortune 500 companies. Getting data is obviously not the issue. Mining that data for business intelligence is. And the numbers prove it. According to a recent survey, over half of the Fortune 1000 companies surveyed still rely on past experience and instinct (i.e., “gut decision making”) to […]

Email Reporting: How to Use Your Data to Its Full Potential2021-11-09T21:06:32+00:00

Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile

2021-11-09T21:06:33+00:00

We can talk a lot about email analytics, but sometimes it’s more helpful to see a real-life example of a business using it and gaining valuable input from doing so. Backroads is a ClickMail customer with a great example of what can be learned by paying attention to your email analytics. Backroads offers “active travel” bike trips at some of the most beautiful places in the world, photogenic places like Tuscany, Costa Rica and the Grand […]

Bike Tour Company Uses Email Analytics to Discover Major Shift to Mobile2021-11-09T21:06:33+00:00

Get It Right: How to Do Right Message, Right Time Email Marketing

2021-11-09T21:06:35+00:00

When it comes to email marketing, relevance is the key. And delivering the right message at the right time is the key to being relevant, which makes it the goal of many email marketers. It doesn’t sound so hard, does it? The right message at the right time? It’s not like it’s rocket science, after all. Actually, with a smart use of your email analysis, right message is fairly easy to do. However, right time can […]

Get It Right: How to Do Right Message, Right Time Email Marketing2021-11-09T21:06:35+00:00

The CTO Rate: Why It’s a Critical Email Reporting Metric

2021-11-09T21:06:37+00:00

The click-to-open rate, or CTO: What is it and why should you care? In short, it’s a sometimes used email reporting metric. Other metrics like open rate and click-through rate (CTR) are more common…but perhaps not as valuable. Although email marketers are used to seeing it mentioned, maybe even in their own email reporting, that doesn’t necessarily mean everyone knows what it is or why it matters. And we should, because this one piece of information […]

The CTO Rate: Why It’s a Critical Email Reporting Metric2021-11-09T21:06:37+00:00
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