If you’re starting to plan your schedule for 2012, make sure to block out February 7-10 for Marketing Sherpa’s Email Marketing Summit 2012 in Las Vegas! This is the world’s largest vendor-neutral, research-based email marketing event so you definitely don’t want to miss it. And save $700 on the registration fee, as a ClickMail Marketing blog reader (details below)! Marketing Sherpa writes: “This year’s Summit is shaping up to be the best yet as we have a […]

‘Tis the season… for email marketing campaigns to ramp up! Which means increased promotions, increased email volume, and, unfortunately, increased subscriber fatigue. How do you ensure that your emails stay on your email subscribers’ “Nice” list, keeping your email deliverability rates high, and don’t migrate onto the “Naughty” list – resulting in unsubscribes or worse? Here are five simple but powerful holiday-themed email marketing best practices to keep in mind: 1) Fulfill email frequency wishes: This […]

What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for your subscribers and the actions they take. Remember, with the increasing interactivity between social media and email, never has connecting with the consumer been more important. And adding thank you emails to your email marketing best practices is […]

As an email marketer, sometimes it can feel like you’re talking to yourself. Right? You craft interesting, relevant, compelling messages, and send them out to the universe, and unless you’re actively engaged in monitoring the results (and you should be) you are probably already onto the next email marketing campaign, considering the best approach, how to win new subscribers and entice your current subscribers to follow through to convert. Are your subscribers into you? Or not? […]

It’s here to stay, and it’s growing by the day. You know what’s coming, don’t you? Of course you do: It’s social media! But even as social media continues to grow in popularity and effectiveness, email marketing can play along! In fact, as the social sphere expands, so too should your email marketing best practices. There are many ways to expand your email marketing best practices to incorporate social media within your email marketing campaigns, and […]

If you’ve been reading this email marketing blog for any length of time, you’ve probably noticed that we like to talk about the importance of testing. Only through testing do you learn what works for your email marketing campaigns, and what doesn’t. Testing is how you continually improve your email marketing. And there’s another benefit to testing: you can avoid mistakes that require apology emails later. By testing emails, you can catch typos, prevent broken links, […]

When it comes to a successful email marketing campaign, it will pay off in the long run if you adhere to the right BITS in your email marketing best practices. And yes, you’ve probably guessed it: BITS is an acronym to help you remember four key factors that will ensure the success of your email marketing strategy: Brevity Interactivity Trackability Subscriber Preferences Brevity: If email marketing isn’t a format that is made for “short and sweet” […]