As an email marketer, you know how important relevance is to your email marketing campaign strategy. But relevance doesn’t always equal current. Content relevance can refer to anything from information of specific interest to your subscribers, to regional specificity to, of course, specific and relevant information about the product, services, or information you are providing. Current content takes your relevant content to the next level. How? Because current content is the difference between connecting with your […]

How often do you see the word “exclusive” pop up in email marketing? Unfortunately, enough to render the word pretty meaningless. If an “exclusive” offer comes around every month, or worse, every week, your email subscribers will be trained not to pay for anything more than whatever your next offer is. And if they missed your latest “exclusive,” oh well, another one is bound to roll around soon enough. We tackled the tricky subject of the […]

Recently, I came across a blog headline: “5 ways to guarantee you’ll NEVER be successful” and, as a typically ambitious American, I have to admit I clicked on it faster than I mass delete the emails in my SPAM folder. The catchy fear-inducing word “never” captured my curiosity, as in: “One: am I doing any of these things? and two: I want to learn what these things are so I’ll never do them!” But then I […]

On the spooktacular Halloween day, we thought we’d revisit some of the scariest email marketing mistakes we’ve seen over the years, in the hopes that you won’t let these haunt YOUR email marketing messages…! In one of our early posts for the Email Experience Council (EEC) we talked about 9 common real-world email marketing mistakes that you can avoid, and I’m sorry to say, two years later, I’m still seeing some of these  email marketing mishaps […]

Marco Marini, CEO of ClickMail Marketing, was recently interviewed on the international Sales Lead Management Association radio program about the email marketing landscape. If you’ve ever wanted answers directly from an expert, this is your opportunity to get them! We’ve written a lot recently about automated email marketing campaigns, so if you’ve wondered if email marketing automation is right for you, Marco discusses why it may or may not be.  He also addresses how successful email […]

Keeping a blog can give a seriously large lift to responses from your emails. Maybe you know this, but you’re just too busy for blogging and email marketing. Actually, you’re probably not. Write blog posts, and you’ll find your email campaign is taken care of. A blog can actually bring in subscribers, provide ready-made content for your emails and even lend your campaign a personable tone. A Source of New Subscribers Blogging means that with every […]