The world seems to be all about social media now: Facebook, Twitter, YouTube, Digg, LinkedIn, Flickr…so many social networks! So many places you’d love to connect with via your email marketing program! Go social with email, yes! And have more success when you’re clear on your goals before starting. What is the purpose of social media marketing? For your business it’s most likely two-fold. On the one hand, you’re deepening customer engagement with your social media […]

Although ESPs have been around for over a decade and email marketing is mainstream, there are still plenty of newbies just jumping into the email marketing waters. And for them, there are many mysteries surrounding the ins and out of email and email marketing best practices. Below are some tips for beginners in response to frequently asked questions we get here at ClickMail as an email marketing vendor. Using an ESP for automation Using an ESP […]

We talk a lot about relevance in this email marketing blog. A lot. So imagine my surprise to see Morgan Stewart’s article on relevance being over-rated. Gulp. I don’t think Morgan is saying throw relevance out the window. Of course our email marketing must still be relevant! That’s chief among email marketing best practices! Perhaps we should reconsider the word, however. Morgan points out: ‘The vocabulary used by consumers talking about the companies that do the […]

At a recent marketing conference, I was struck by two things: 1) the predominance of “content” as a topic, and 2) my assumptions about people’s level of knowledge. Sometimes as an email marketing vendor we can be so immersed in the daily business of email–constantly keeping up with email marketing best practices and industry changes–that we forget not everyone knows what we know. Whether it’s creating this email marketing blog, writing our email marketing newsletter, researching […]