Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers

2010-09-01T10:30:08+00:00

With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, but all these other instances are helping us at ClickMail drive the points home! Here’s to better, and more successful, list building for everyone! And here’s […]

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers2010-09-01T10:30:08+00:00

An Example of an Email Marketing Best Practice not Practiced

2010-08-31T11:19:52+00:00

Don’t you just love serendipity? Or maybe I should say, don’t you just love when you say something to the world, and then you see what you’re proposing being put into action? That just happened. We at ClickMail, an email marketing vendor, are publishing our newest email marketing newsletter chock full of email marketing best practices for list building tips, and then a great example of one of those tips happens to me in real life. Good! […]

An Example of an Email Marketing Best Practice not Practiced2010-08-31T11:19:52+00:00

Sometimes Email Marketing Best Practices Require Ignoring the Media

2010-08-20T11:05:48+00:00

If you saw the headlines this week that email is too slow for the class of 2014, did you have a little panic attack as an email marketer? Or did you take it in stride? I’ll admit when I saw the headlines around the new Beloit College Mindset List and the assertion that these young folks find email too slow, I had a reaction. But it wasn’t panic. It was “not again.” It seems like the […]

Sometimes Email Marketing Best Practices Require Ignoring the Media2010-08-20T11:05:48+00:00

Best Practices for Email Marketing: Capture Email Addresses on Your Website…Now

2010-08-16T11:42:48+00:00

One thing about email marketing: It is not a standalone channel. Not by any means. As an email marketing vendor, we at ClickMail continue to teach best practices for email marketing. But if you get too focused on email marketing best practices, you might lose site of the bigger picture, of email’s part in your organization’s overall marketing strategy. Email can be a complex part of your overall marketing practices and strategy. But you can think […]

Best Practices for Email Marketing: Capture Email Addresses on Your Website…Now2010-08-16T11:42:48+00:00

Email Marketing Best Practices: Don’t Raise a Red Flag

2010-08-06T11:26:02+00:00

Today I got a shock. An unsubscribe shock. I’ve been getting emails from a major retailer for some time, years, but never acted on them. Finally today I clicked on the Unsubscribe link (instead of just deleting the emails like I have been doing). In that way, this big behemoth company is adhering to email marketing best practices: The unsubscribe link was easy to find, and clicking on it took me straight to a web page […]

Email Marketing Best Practices: Don’t Raise a Red Flag2010-08-06T11:26:02+00:00

Email Marketing Best Practices: Test Everything…Just not all at Once

2010-08-02T10:01:18+00:00

Every time you send out an email, if you’re not testing, you’re losing. There are countless incremental ways to improve the effectiveness—and ROI—of your email marketing. But you’ll only discover all of those little tweaks and tune-ups by testing. Make it a goal to do an A/B test of some kind every single time you send out an email. This doesn’t have to be a lot of work, I promise! I’m not suggesting you develop two […]

Email Marketing Best Practices: Test Everything…Just not all at Once2010-08-02T10:01:18+00:00

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages

2010-07-20T11:12:34+00:00

This is what you want to happen: Your email shows up in your recipient’s inbox. They are anticipating hearing from you and are so excited to open your email that they ignore all other emails to open yours first. This is what really happens: You fight your way into the inbox. Then you work your way through the clutter to get noticed. And you struggle still to get your email opened. Did you know your recipients […]

Best Practices for Email Marketing: Moving Your Readers Through the Five Stages2010-07-20T11:12:34+00:00

Email Marketing Best Practices: “Make Me an Offer”

2010-07-08T09:48:48+00:00

Go ahead. Make me an offer. Chances are, that’s the only way you’re going to get me to sign up for your emails. I consider myself a nice person, but my email address is mine, and mine alone. I don’t share it with every company I meet. It will take some incentive to get me to share it with you. But guess what? I can—like every other consumer or business person—be bought. Offer me a fair […]

Email Marketing Best Practices: “Make Me an Offer”2010-07-08T09:48:48+00:00

Email Marketing Best Practices: Unsubscribe Is Only One Word

2010-07-06T09:30:58+00:00

What’s in a word? Everything. And the words you choose can either help your subscribers, prospects and customers feel like they have some control, or make them feel like they’re at your mercy. Email marketing best practices require you to pay attention to every word, every time…or else. Case in point: The dreaded, poorly done unsubscribe reared its ugly head in my email inbox yet again this week. Tired of getting emails from a certain company […]

Email Marketing Best Practices: Unsubscribe Is Only One Word2010-07-06T09:30:58+00:00

Best Practices for Email Marketing: Give the Customer a Sense of Control

2010-07-02T13:42:22+00:00

Just now, within a span of 15 minutes, I read one article (on the upcoming book “Zero Inbox”) that claimed people feel like they lack control over their email inbox, to another on marketing trends that claimed people have control over the inbox because email is permission-based. Both statements come through industry experts. So which is it? Do people have control over their email or not? I think it’s both, so the problem lies in trying […]

Best Practices for Email Marketing: Give the Customer a Sense of Control2010-07-02T13:42:22+00:00
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