Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Are Marketers Missing the Point on Landing Page Optimization?

2021-11-09T20:55:50+00:00

Marketers tend to talk a lot about optimizing email, but where is that email trying to take people? Email is always leading to a landing page, whether that’s a designated landing page or a home page or even a Facebook page. Emails aren’t an end in themselves. They are always leading somewhere else because they have to “land” the recipient somewhere, should that person decide to click through. Getting someone to click through is not enough, […]

Are Marketers Missing the Point on Landing Page Optimization?2021-11-09T20:55:50+00:00

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or Bodies

2021-11-09T20:55:50+00:00

David Baker filled a post with a lot of email marketing statistics a couple of months ago. It was the day after the Super Bowl and of course stats are heavy on everyone’s mind during a big football game like that. So a post full of email statistics was apropos. But there was one stat in there that I can’t stop thinking about more than 2 months later: “Nearly 2/3 of companies rate their company email […]

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or Bodies2021-11-09T20:55:50+00:00

Subject Line Best Practices: The Thin Line Between Intrigue & Insult?

2021-11-09T20:55:50+00:00

If you’re in email marketing—and you probably are if you’re reading this—you probably got the same email I did from an unnamed national marketing organization whose name rhymes with Bee Hem Way, one with a questionable subject line. That subject line? “You’re wasting your time.” Uh, what? Buy me a drink first, people! Leading with a slight like that is an interesting tack to take, at best. You’d think warming me up before giving me the […]

Subject Line Best Practices: The Thin Line Between Intrigue & Insult?2021-11-09T20:55:50+00:00

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

2021-11-09T20:55:52+00:00

Good is the enemy of great. So says Jim Collins in his best selling book, “Good to Great.” He is referring to businesses that decide they are good enough, which means they are settling and no longer striving to be the best they can be. And that’s why the term “best practices” is misleading: Adhering to so-called best practices might make you think you’re doing everything that you can to optimize your email marketing, when really […]

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average2021-11-09T20:55:52+00:00

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

2021-11-09T21:04:27+00:00

It’s not a tale of two cities but it is a tale of two businesses, a tale that illustrates how paying attention to email marketing best practices matters. What you don’t know can hurt you, and how can you know what’s hurting you (i.e. your deliverability) if you’re not paying attention? To be kind to the one, we’ll leave both of the businesses anonymous for this post, but know that these are real-life stories you’re about […]

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?2021-11-09T21:04:27+00:00

What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year

2021-11-09T21:04:27+00:00

As we close out 2014, it was interesting to look back on the past year and see which of our blog posts generated the most attention in the email marketing world (based on social sharing). Interestingly, we couldn’t find a common denominator at first. The posts that were shared the most ranged from posts on predictions to preheaders, segmentation to senders remorse, with a lot of topics in between. Then we realized: The common denominator is best […]

What Was Hot in 2014? Our Top 10 Email Marketing Blog Posts of the Past Year2021-11-09T21:04:27+00:00

Email Marketing Best Practices: The Branding at the Inbox

2021-11-09T21:04:28+00:00

My inbox is a busy place, and I’m sure yours is too! Between work email, personal email, newsletters I subscribe to, promotional emails that I don’t, and more, my inbox is rarely static. And all of those emails are competing against each other for my attention, which is limited. That means there is a bit of a brand war going on already, before I even open an email and see the pretty pictures and design. Because […]

Email Marketing Best Practices: The Branding at the Inbox2021-11-09T21:04:28+00:00

Likes vs. Shares: What Should Your Email Ask For?

2021-11-09T21:04:39+00:00

Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people to like you (or follow you), or you want them to share your email. Be clear on what you want, so […]

Likes vs. Shares: What Should Your Email Ask For?2021-11-09T21:04:39+00:00

5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)

2021-11-09T21:05:05+00:00

If you’re a consumer, a welcome email is a welcome thing. Yet only about 50% of businesses send welcome emails. If you’re in the segment sending welcome emails, kudos! The welcome email is the most read of every type of email you will send, and it’s the first step in the right direction. Now we at ClickMail are going to challenge you to take your welcome email to the next level, to raise it from being […]

5 Reasons for a Welcome Email Series (and 11 Ways to Rock It)2021-11-09T21:05:05+00:00

Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration

2021-11-09T21:05:06+00:00

Moving to a new ESP is like moving to a new house: You get cool, exciting new digs but also face the accumulated tchotchkies and forgotten mites from the days of yore. This can make the move feel intimidating and stressful, but there’s no need for that! You can minimize the move turbulence by developing a method for the madness…and the same thing applies when you switch ESPs, by following some email marketing best practices. Imagine […]

Email Marketing Best Practices: Tips for a Clean and Efficient ESP Migration2021-11-09T21:05:06+00:00
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